Mark Birnbaum- Thanks for the fleet of discotheques, lounges, and restaurants!

Adding flavor to people's boring social lives is not such an easy thing to do. Not everyone can do this perfectly, but there is a man in the hospitality industry who has successfully accomplished this task; and that man is none other than Mr. Mark Birnbaum. 

He is a brilliant personality who is considered one of the most important assets of the nightlife industry, for having changed the old boring meatpacking district, into a happening area.

With his fleet of discotheques, lounges and restaurants, he has provided people with many options, to enjoy an evening filled with fun.
Mark Birnbaum hot spots are the favorite places for many people to visit and have fun, including many celebrities.

However, he is not alone in this journey. His friends Mr. Eugene Remm and Michael Hirtenstein, who later became his partners, have been a true support for him.

Together they have created some of the classiest and most stylish party spots for people to have fun, and add some spice to their boring social lives.

This has not only brought New Yorkers a lot of fun, but it has brought Mark & his partners a lot of success as well. 

Mark Birnbaum-The Elements of fine dining in the hospitality business

There are many types of restaurants, and one of the most popular types is, Fine Dining Restaurants. As the name suggests, such restaurants have the highest quality in everything, from; ambience and the quality of services they provide, to the kind of food been served, and how it’s served.

Fine dining is a term that brings an image of clean and fancy decorated tables, with waiters wearing tuxedos and a luxurious ambience. If you ever experience this type of dining, you can expect to enjoy some of the most delicious food, an elegant atmosphere and all kinds of fine services.

Fine dining restaurants go beyond simply taking and delivering an order. It is about giving customers, undivided attention and making them feel special.

The key to success in the business of fine dining is; perfection. Patrons spend a lot of money, in order to get top quality food and services.

To get started in the hospitality business, requires a huge investment. Even after the investment is made, it still remains a challenging and risky business.

All the elements of fine dining business, should boast perfection and top quality services at every point.

The hospitality industry is becoming more competitive every single day, with the addition of new restaurants launched by aspiring restaurateurs.

Mark Birnbaum, the founder of the EMM Group made a successful career in the hostility industry, with his dedication, skills and vision. Today, thanks to Mark Birnbaum, there are many restaurants across New York, which specializes in fine dining, each of which enjoys a huge customer following, due to their top quality food and services.  Follow us on Pinterest and Instagram

HQ BEACHCLUB: Tommy Trash

Source: http://emmgrp.com/event/hq-beachclub-matt-goldman/

Mark Birnbaum- A Victorious Businessman and an Active Donor

Mark Birnbaum, the dedicated partner of EMM group, has done a lot for converting the Meatpacking district into one of the most popular places of United States of America, which now has a lot to offer to those who love parties and the night life.

Mr. Birnbaum, along with his partners has established numerous restaurants and night life centers, which offer top class services to its customers.

Interestingly, these night life centers are not only popular among Americans, but have grabbed the attention of famous personalities from all over the world.

Aside from this, the Forbes magazine has titled Mark Birnbaum as New York’s King of the night life, because of his major contribution to the hospitality business.

Hundreds of employees work for the EMM Group. The entire EMM Group is working with sincere dedication and effort in order to reach new heights of success.

Along with being a successful businessman, Mr. Birnbaum is also an active donor who has donated huge sums of money to many charitable organizations.

SL East is a Huge Hit with Hamptons Crowd

 


As the first official day of summer approaches SL East is busier than ever, winning over Hampton-goers and getting rave reviews. EMM Group owners Mark Birnbaum, Eugene Remm and Michael Hirtenstein first opened the Manhattan outpost last year for the summer and quickly realized they had another success on their hands.

Mark Birnbaum and his EMM Group partners are known for delivering a tasteful and chic nightlife experience with a relaxed atmosphere. The power trio is also recognized for their creative ideas and innovation that they bring to every business venture. This year a new and improved SL East introduced a stylish blend of indoor and outdoor space with captivating cabanas, an upscale sound system, a new video wall and an outdoor bar.

SL East is the perfect summer hang-out for the Hamptons. Every summer, New Yorkers retreat to the Hamptons to get away from the hustle and bustle of city life. Bringing a small piece of the Meatpacking District hit, SL, to the Hamptons makes patrons feel at home without the hectic city surroundings. EMM Group’s Mark Birnbaum, Eugene Remm and Michael Hirtenstein have once again brought their incredible style and impeccable service to the summer hotspot.

Source: http://www.markbirnbaumemmgroupinc.com/2012/06/19/sl-east-is-a-huge-hit-with-hamptons-crowd/

EMM Group’s Hung Huynh on Board with Catch Miami

 

Hung Huynh first joined the hospitality honcho’s at EMM Group after his big win on season three of Top Chef. Mark Birnbaum, Eugene Remm and Michael Hirtenstein of EMM Group knew they had to do something big for Catch in order to match the success of their other restaurants in the Meatpacking District. Acquiring the expertise of Top Chef winner Hung Huynh was the perfect strategy for making Catch NYC the sensational hit that it is.

Catch, located at 21 9th Avenue in New York City, is a three-floor, 14,000 square-foot seafood restaurant that can seat 260 people.  Hung Huynh contributed dishes like jumbo Cantonese-style lobster, Crispy Whole Red Snapper for two with Oyster Mushrooms, Dungeness Crab Tagliatelli with Flying Fish Roe & Scallion Tomato Sauce, and one of the dishes that helped dub him Top Chef, hamachi tartare with avocado, tomato vinegar, and fingerling potato chips. In EMM Group tradition, it was important that Huynh made everything large-scale and with over-the-top, indulgent flavors. “This is the first restaurant of my dreams,” Huynh said when announcing his collaboration with EMM Group for Catch.

Later this year, Mark Birnbaum, Eugene Remm and Michael Hirtenstein will once again use the culinary expertise of Hung Huynh to launch the much anticipated outpost of Catch in South Beach Miami within the James Royal Palm Hotel. Catch began when Remm and Birnbaum realized that there were no seafood restaurants in the Meatpacking District. Once a suitable location opened up, they grabbed it and soon after, acquired Huynh. The same can be said for Catch in Miami. While throwing a big party in Miami, the hospitality kings “noticed a lack of seafood-specific restaurant options in Miami, and a desire expressed by its residents for more social, shareable, city-style dining” said Mark Birnbaum. With Hung Huynh on board, there are endless possibilities for Catch. Miami is just one of many exciting milestones for Catch Restaurant.

Source: http://www.markbirnbaumemmgroupinc.com

CATCH NYC

Catch features Executive Chef Hung Huynh’s contemporary renditions of classic seafood preparations that are both sophisticated and approachable.  Surprising the palette in the bright and clean complexity of each dish, this 275 seat, 2 floor restaurant offers a variety of unique dining experiences to its diverse clientele, boasting an open kitchen and communal dining options that further compliment the inviting atmosphere.  For upcoming news keep checking  us on  Facebook

Happy Hour's at Mark Birnbaum's Restaurants

With Mother Nature giving us this great what feels like summer weather, we couldn't be more pleased to get our specials underway. Kicking off the season was happy hour at Lexington Brass. For a mere $30, we offered 2 glasses of sparkling wine or Beer and a dozen oysters. How can you beat a deal like that?

For those who don't know, Lexington Brass features top notch service and a simple menu of bistro favorites that will make you feel reminiscent of home. Unlike the blink-and-you-might-miss-it boites of lower Manhattan, Lexington Brass and its gleaming façade of floor-to-ceiling windows ushers in a new business backdrop where this generation of New York City minds and moguls break bread while breaking up the day, enjoying Lobster Mac n Cheese, Deviled Eggs, French Onion Soup, Braised Short Ribs and platters of oysters and littlenecks at any hour, from breakfast to lunch through dinner and late evening reprieves.

There are going to be a lot more specials announced in the near future so don't hesitate to check back here or on Facebook or Twitter. 

New York's Serious Eats Chats with Thiago Silva

Thiago Silva has been rather busy as of late. Not only does he run a cereal-inspired doughnut section at EMM Group's The General, but he's also busy plating up delicious warm cookies at Mark Birnbaum and EMM Group's restaurant, CATCH. New York's Serious Eats recently sat down to chat with Thiago to catch up. Here's a great excerpt from the interview below:  

Does your heritage play into your menu? I feel like I put a little of me in everything. I don't think it's necessarily noticeable but I always try to put a little Brazil into my desserts.

Like where? Like the sticky coconut cake at The General. Coconut's a big thing in Asia but it's also big in Brazil, and I use the same soak that I use in my Brazilian cakes. Sweetened condensed milk is in Brazilians' cabinets everywhere and I love to use it. You can't go wrong. Even the custards in the doughnut are Brazilian-style custard that I used to do when I was little.

What, to you, is the most important thing about knowing how to cook? It's just so gratifying. Not only when you've had a rough day and you make yourself something but also when you do that for your family or a friend—they come home and are miserable and you see how much better it makes them feel. No matter what happens, or how bad life is, people always want to go out and eat. It's just something that you have to be able to know how to do—to cook for people and see how they feel, how gratifying it is. I think if you're a chef, that's why you do it—it's a lot of hard work, but it all pays off. I just want my son to eat everything.

In case you were wondering what some of the delicious pastry's look like that Thiago puts together, below are a few photos. And yes, they taste just as good as they look.

Sticky Coconut Cake at The General: coconut water sorbet
candy pineapple, mango sauce, candied pistachios

Banana Brûlée Split: Raspberry Bombe, Gianduja Bombe, Cookie Dough Bombe (at Catch)       

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BlackBook recently caught up with esteemed chef, Thiago Silva – the 28-year-old Brazilian executive pastry chef behind all of EMM Group’s restaurants. Check an excerpt from the interview below:

At The General, the doughnut doesn’t stop there; the Bowery spot has become known for Thiago’s most nostalgic, breakfast creation: cereal-topped doughnuts. Yes, doughnuts topped with Fruity Pebbles, Cocoa Puffs, or Cinnamon Toast Crunch, and filled with their respective cereal creams. “A lot of people think I was high when I came up with the idea,” Thiago says. “But I wanted a breakfast item, so I combined my favorite breakfast cereals with my really great doughnut recipe.”

The doughnut recipe is another wildfire idea Thiago’s concocted that’s become EMM Group’s top-ordered dessert across all their restaurants. On the sweets menus of their spots CATCH NY, CATCH Miami, Lexington Brass, and Abe & Arthur’s, you’ll find one signature doughnut. For CATCH Miami, it’s their key lime doughnut. At The General, it’s green tea. For the rest it changes, with flavors like pumpkin and peaches and cream.

While the food isn't the only thing that keeps folks coming back to Mark Birnbaum and EMM Group's establishments, it's one of the big selling points. Just check out the press section of the EMM Group's website and see for yourself.

And if you could put together any combination of doughnuts and cereal, what would it be?

The General Launching Brunch This Weekend

Fruity Pebbles inspired doughnuts at The General

Starting this weekend, April 20 The General will be serving a full brunch! Aside from the amazing doughnuts that Mark Birnbaum's The General serves up, folks will now be able to sit down to delicious breakfast dishes such as Peking duck hash and eggs, fried chicken & waffles with truffle honey, and Asian-inspired bloody Marys.

Brunch will be served starting at 11:30 a.m. in the restaurant's front café space, which will be opening up its glass doors for the warm weather as spring approaches.

The General's kitchen has Top Chef Season 3 winner, Executive Chef Hung Huynh, at the helm and is open 7 days a week. Aside from the addition to a delicious brunch, the restaurant offers a wide range of dining experiences for the local clientele.

If you're looking to get in early on the new experience, The General does accept reservations and usually accommodates on a first come, first serve basis. For more information don't hesitate to visit the EMM Group's website.

Mussel Monday at Mark Birnbaum's Lexington Brass

A lot can happen in a New York Minute. Like in case you missed it, today is Mussel Monday's at Mark Birnbaum's Lexington Brass restaurant downtown. On such a beautiful day in New York City how can you go wrong with some of the freshest food in town.

Aside from the delicious seafood that Lexington Brass serves up, there's a slew of enjoying Lobster Mac n Cheese, Deviled Eggs, French Onion Soup, Braised Short Ribs and platters of oysters and littlenecks at any hour, from breakfast to lunch through dinner and late evening reprieves.

When Mark Birnbaum and EMM Group opened the restaurant back in 2011 he had a whole new dining experience in mind. The 100-seat American bistro located on the ground level of the luxury Hersha Group features classic American bistro fare conceptualized and executed by Abe & Arthur’s Executive Chef Franklin Becker.

Examiner.com had this to say about the fine NYC restaurant:

Patrons will be treated to sophisticated yet familiar favorites from a menu of fresh, locally sourced, sustainable dishes. Highlights from the breakfast menu include jam-filled pancakes with berries & lemon cream and a Spanish scramble with chorizo, rock shrimp and hash. For lunch, midtown moguls can indulge in a sirloin steak sandwich with truffle fries, or opt for lighter fare with grilled shrimp & couscous or yellowfin tuna ciabatta with avocado & tomato jam. For dinner, patrons can enjoy a range of options from buttermilk fried chicken and biscuits to sweet corn ravioli with chanterelles to spicy fluke ceviche with watermelon. Lexington Brass also will offer a thoughtful beverage program, which includes kombucha tea, three local wines and four local beers on tap, including one signature lager which was crafted and brewed in EMM Group’s name.

Lexington Brass is open 7 days a week. Stop in today and enjoy some of New York's finest of food and drinks.  

Mark Birnbaum's The Jazz Room at The General

The Jazz Room at The General Hosts Marie Claire Magazine

This past Monday night, The Jazz Room at The General hosted the Marie Claire April Issue party with cover girl Olivia Wilde. Guests were nestled at the Bowery staple and enjoyed dishes prepared by “Top Chef” winner and Catch executive chef Hung Huynh. The kitchen turned out a number of Asian fare dishes that included a number of contemporary twists. Dishes ranged from light and creative sushi rolls to updated versions of Chinese classics like Peking duck and hot and sour soup

Also in attendance were Kristen Wiig, Norah O’Donnell and Ari Graynor.

The events continued last tonight, as The Jazz Room at The General launched its new Tuesday night party, which featured music by Dalton and performances by La Dolce Vita. 

The newly inspired Jazz Night was brought to guests by Mark Birnbaum. Those in attendance not only enjoyed the great music but the relaxed ambiance along with great food and drink. The new late night feature will be a continuous running show throughout the summer and into the coming months. Guests can also call 212-271-7101 to make reservations in advance. You can visit EMM's Facebook page to learn more about the Tuesday night gig or check out The General's website here. 

And in case you have any second guesses, here's what the New York Daily News had to say about The General - "Creative presentations stand out in both savory and sweet dishes, including a dessert of cake and sorbet molded into the shape of a coconut and brushed with chocolate.

Drinks such as the Diana Prince, made with Belvedere vodka, kiwi and lime, are carefully crafted and served from an oversize rectangular bar surrounded by high-top tables and comfortable banquettes, in an effort to make the cocktail experience just as special as the dining."

The General Combines Restaurant, Cocktail Lounge and Bakery

The 'nightclub alternative' is latest operation from EMM Group, owners of Catch and Abe & Arthur's

Have you ever been to a place where you'd be able to get great pastries, a delicious lunch and also be able to come back for a cocktail a little later on if your heart so desired? Well, if you're in the Bowery area now you can! EMM Group and Mark Birnbaum's most recent opening of The General is a modern mecca in the heart of Bowery.  

With Top Chef Season 3 winner, Executive Chef Hung Huynh, at the helm, EMM Group's The General is quickly living up to the high expectations of neighborhood patrons. Open 7 days a week, The General is a bustling modern Asian mecca offering a wide range of dining experiences for the local clientele. 

Here's an excerpt of what the Daily News had to say:

"A restaurant powerhouse has brought a new type of adult entertaining to the Bowery.

The General, the latest eatery from the dining wizards at EMM Group, is home to a new kind of laid-back nightlife — restaurant, cocktail lounge and bakery all in one.

The General builds on the acclaim and popularity of EMM’s other restaurants, Catch and Abe & Arthur’s, by adding a modern Asian twist to the same highly effective concept: fun, sharable small plates."

Accepting reservations and accommodating the casual passersby in the first come, first serve Cafe, The General boasts a bounty of something-for-everyone spaces. With environments ranging from the seasonal outdoor patio to the Cafe, pastry counter, social hightop tables nestled around the bar and the elegantly energetic dining room, it's always worth seeing who knows your name at The General.  

Read the full Daily News article here: http://www.nydailynews.com/life-style/eats/general-nyc-new-nightclub-alternative-article-1.1244300

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EMM Group’s Abe & Arthur’s: Still a New York Favorite

Mark Birnbaum, with the help of his business partners Eugene Remm and Michael Hirtenstein, has hit home runs with his restaurants Catch, Lexington Brass, and Abe & Arthur’s all located in NYC. Abe & Arthur’s in particular has been getting a lot of attention lately for his powerful presence in the Meatpacking District.

Mark Birnbaum set the stage by creating a menu with high-end versions of classic American cuisine. He also incorporated the perfect ambiance by marrying familiar nightclub decor with a chic atmosphere. At Abe & Arthur’s you can expect impeccable service, delicious food and picture perfect clientele that doesn’t hurt to look at.

Mark Birnbaum also won patrons over by appointing Franklin Becker as lead chef. Becker quickly became New York’s most respected and well-known chef. He has established himself as a front-runner in the industry with his contributions to Abe & Arthur’s with menu favorites like the fish tacos, steak, crab cakes and grilled pork loins.

While Mark Birnbaum and his EMM Group partners may be spending most of their time with expansion plans and other business ventures, their staple venues in the Meatpacking District continue to wow crowds and deliver an unsurpassable New York experience. Abe & Arthur’s, Catch, and Lexington Brass are still holding strong as New York favorites.

Source Mark Birnbaum

Mark Birnbaum: The Hospitality Industry’s Most In-Demand Business Mogul

Mark Birnbaum is one of today’s most in-demand hospitality industry leaders. From promotions and parties, to managing top-notch restaurants and nightclubs in the heart of New York City, Mark Birnbaum has built himself an empire.

Mark Birnbaum started his career in the hospitality industry in 1998 when he worked as a promotions director for a 22,000 square foot venue in Ithica, New York. While Mark Birnbaum worked tirelessly to manage and promote special events, he was earning a name for himself in the industry. In 2002 Birnbaum branched out on his own, founding a nightlife consulting company called Operative Inc., in order to launch Lobby, his first chic midtown Manhattan nightclub. The opening of Lobby in 2003 was one of the most successful in nightlife history.

Hungering for more success, Birnbaum took on another job overseeing the marketing, public relations, promotions and major events for AER Lounge. After Mark Birnbaum took over, AER Lounge was named one of the top picks for nightclubs in the world (and number one in Manhattan) by Condenast Traveler.
It was in 2006 when Mark Birnbaum’s career took a turn that would take him to new heights of success. Mark Birnbaum and his EMM Group partner Eugene Remm met after throwing rival parties to celebrate their June 10^th birthdays. The two collaborated to form EMM Group, a hospitality company, which led to opening their first venue as business partners. Tenjune was opened in 2006 and was another huge success on Birnbaum’s resume.

Since 2006, EMM Group welcomed business partner Eugene Remm and opened several more venues. To date, EMM Group opened Tenjune, The Chandelier Room, SL NYC, SL East, Catch NYC, Abe & Arthur’s, and Lexington Brass. They are continuing to grow their brand by bringing their most popular venues to Miami. Catch Miami and SL South are expected to open next door to one another this Fall in the James Royal Palm, at the same time the trio will be launching a new chic space at 199 Bowery in the Meatpacking District. Additionally Mark Birnbaum and Eugene Remm are co-producing a reality show called “The Kings of New York” which is also set to premiere this fall.

Source: Mark Birnbaum

Mark Birnbaum's Passion Towards Nightlife Party Ventures

When you are asked to enjoy nightlife in New York, your best answer would be let's head to the city's best discotheques or night clubs and synonymously, you will be taken to either of these amazing spots like Chandelier Room, SL, Four Hundred, Tenjune, Event Production, The Estate, Abe & Arthur’s, Lexington Brass or Catch. These places are wondrous, sophisticated and cool to have a perfect party bash.

If you are a real party freak like me, then you cannot ignore to be a part of such discotheques or bars, which actually enliven your spirits to have fun and frolic. These have become the best places among youngsters to have gala time with their friends. No matter what is your wish to spend an exotic nightlife, Mark Birnbaum has the best to serve your senses. Mark along with partners Eugene Remm and Michael Hirtenstein have founded the EMM Group in 2006 to prosper the nightlife paradise to newer heights.

His passion to bring something exciting to the hospitality sector has been really paid off by owning Lobby Nightclub, which serves thousands of people with enticing grand parties and functions. Many celebrities visited these ventures number of times and added much spice to their roller-coaster parties. The ones spotted in the venues include Carmelo Anthony, Kanye West, Kim Kardashian and lot more.

His party ventures have been appraised by many dignitaries and celebrities for holding remarkable occasions and events in vivacious and awesome style. The hospitality ventures launched by EMM Group have not actualized their dreams but also of the potential clients and consumers, who wanted to have the thrillingexperience of nightlife sector. All the party ventures of EMM Group, especially the Abe & Arthur opened by Mark Birnbaum have become the source of immense satisfaction and pleasure.

Thus, Mark is said to be a man with strong-headed decision making, who had overcome all the economic recessions and financial crisis with his courage and perfection. His will power to fight obstacles worked as a stepping-stone to success. His clarity towards business ethics has fetched him rewarding results. Following his uprising achievements, he has been entitled as “Kings of Nightlife” by Forbes magazine.

Mark Birnbaum- the Alchemist of New York nightlife

With a Nightlife Realm, that expands over nightclubs, restaurants, Lounges, a luxury concierge service and a house in Sag Harbor, L.I. that hosts private parties for VH1, Mark Brinbaum has become the face of New York nightlife along with his partners Michael Hirtenstein and Eugene Remm.

The trio has been crowned as “the Kings of New York’s Nightlife” by the Forbes magazine recently.

Regarded as one of the most eligible bachelors in the Country, Mark showed his signs of interest in nightclub business during his studies. He owned a nightclub that spanned more than 22,000 square feet while he was in Ithaca.

The meeting with Eugene after a series of competing birthday parties on 10 June, as both shared the same day of birth started a friendship & business partnership that gave birth to TenJune, a nightclub that spans over 5,000 square feet, that the two opened in Manhattan’s meatpacking district.

‘The party doesn’t start till he walks in’! Mark Birnbaum the alpha male of New York nightlife

New York is a place full of stress and hard work for all. People slog in their offices all day and all they need is a rocking weekend so that they can relax dance their worries away.

Mark Birnbaum is that livewire of a person who understood this need of the city people. He changed the nightlife of the city, in and out made it the gorgeous paraphernalia full of dance, food and drinks and a sparkling ambiance that it is now!

He has his amazing chain of restaurants and bars in the country that have changed the way people looked at a ‘night out’. There is so much one can do, on this outing with family and friends, that5 one will never run out of options. 

Want a quiet dinner for two, or want to thump to the beat of some heart throbbing numbers at a good discotheque, or simply want to have fun with friends sipping beer and watching a game, you name it, he has it!

EMM Group’s Abe & Arthur’s: Still a New York Favorite

Mark Birnbaum, with the help of his business partners Eugene Remm and Michael Hirtenstein, has hit home runs with his restaurants Catch, Lexington Brass, and Abe & Arthur’s all located in NYC. Abe & Arthur’s in particular has been getting a lot of attention lately for his powerful presence in the Meatpacking District.

Mark Birnbaum set the stage by creating a menu with high-end versions of classic American cuisine. He also incorporated the perfect ambiance by marrying familiar nightclub decor with a chic atmosphere. At Abe & Arthur’s you can expect impeccable service, delicious food and picture perfect clientele that doesn’t hurt to look at.

Mark Birnbaum also won patrons over by appointing Franklin Becker as lead chef. Becker quickly became New York’s most respected and well-known chef. He has established himself as a front-runner in the industry with his contributions to Abe & Arthur’s with menu favorites like the fish tacos, steak, crab cakes and grilled pork loins.

While Mark Birnbaum and his EMM Group partners may be spending most of their time with expansion plans and other business ventures, their staple venues in the Meatpacking District continue to wow crowds and deliver an unsurpassable New York experience. Abe & Arthur’s, Catch, and Lexington Brass are still holding strong as New York favorites.

Source: Mark Birnbaum