Mark Birnbaum- Thanks for the fleet of discotheques, lounges, and restaurants!

Adding flavor to people's boring social lives is not such an easy thing to do. Not everyone can do this perfectly, but there is a man in the hospitality industry who has successfully accomplished this task; and that man is none other than Mr. Mark Birnbaum. 

He is a brilliant personality who is considered one of the most important assets of the nightlife industry, for having changed the old boring meatpacking district, into a happening area.

With his fleet of discotheques, lounges and restaurants, he has provided people with many options, to enjoy an evening filled with fun.
Mark Birnbaum hot spots are the favorite places for many people to visit and have fun, including many celebrities.

However, he is not alone in this journey. His friends Mr. Eugene Remm and Michael Hirtenstein, who later became his partners, have been a true support for him.

Together they have created some of the classiest and most stylish party spots for people to have fun, and add some spice to their boring social lives.

This has not only brought New Yorkers a lot of fun, but it has brought Mark & his partners a lot of success as well. 

Mark Birnbaum-The Elements of fine dining in the hospitality business

There are many types of restaurants, and one of the most popular types is, Fine Dining Restaurants. As the name suggests, such restaurants have the highest quality in everything, from; ambience and the quality of services they provide, to the kind of food been served, and how it’s served.

Fine dining is a term that brings an image of clean and fancy decorated tables, with waiters wearing tuxedos and a luxurious ambience. If you ever experience this type of dining, you can expect to enjoy some of the most delicious food, an elegant atmosphere and all kinds of fine services.

Fine dining restaurants go beyond simply taking and delivering an order. It is about giving customers, undivided attention and making them feel special.

The key to success in the business of fine dining is; perfection. Patrons spend a lot of money, in order to get top quality food and services.

To get started in the hospitality business, requires a huge investment. Even after the investment is made, it still remains a challenging and risky business.

All the elements of fine dining business, should boast perfection and top quality services at every point.

The hospitality industry is becoming more competitive every single day, with the addition of new restaurants launched by aspiring restaurateurs.

Mark Birnbaum, the founder of the EMM Group made a successful career in the hostility industry, with his dedication, skills and vision. Today, thanks to Mark Birnbaum, there are many restaurants across New York, which specializes in fine dining, each of which enjoys a huge customer following, due to their top quality food and services.  Follow us on Pinterest and Instagram

The History of the Nightlife Entertainment Industry in the United States

The term nightclub in the United States and around the world is indicative of an urban site meant for entertainment. These hot entertainment spots, where people come to have fun, generally feature different types of music, with dance floors, where exotic drinks and food are also served.

Nightclubs evolved in the US during the early 20th century when different types of music started to become popular such as; jazz and ragtime. Later on, with time, these nightlife establishments steadily started to incorporate other services and features like; restaurants, dance halls, vaudeville theaters, cabarets, and cafes.

The growth rate of nightclubs in America accelerated during the mid 1920s, when most of the night clubs began to offer; liquor and live music.
Nightclubs and other entertainment venues have become more and more popular with each passing year; especially in famous and exciting cities like; New York City.

The level of competition in the hospitality and nightlife industry is cut-throat in the United States. To secure an edge over other competitors, clubs owners and managers organize special events with live music performances by big name artists, musicians and DJs, in order to attract more clients.
Mark Birnbaum’s Nightclubs such as; the Tenjune are the hottest places to have fun in New York. They are, popular for their enthralling and exciting atmosphere.

His venues always offer their customers, nothing but the best-in-class services in terms of music, drinks, food and much more in nightlife entertainment. Follow us on Instagram and Pinterest

THIS WEEK AT FINALE

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Mark Birnbaum - The creator of “rocking” hospitality venues

As tempting as the idea of starting a career in the nightlife and hospitality industry may seem; it is actually very demanding.

In order to start a successful venture, a lot of hard work and determination is required.

First of all, initially it requires a big financial investment. Then one has to make an intelligent choice in terms of selecting the location, as to where the club will be set up. The next thing is creativity and innovative ideas. All of this is needed, in order to make a particular restaurant or club a big hit.

The ambience and atmosphere of these establishments must be top of the line, because these are the places that people visit to have fun and have a leisurely time. Nightclubs help people forget their worries and stress, and instead have lots of fun with their friends. Therefore, there is no scope of compromising in terms of; quality ambience and environment.

City’s  throughout the world are crowded with nightclubs and entertainment venues, which is why it is crucial to have certain elements that make a club stand out and beat the competition. With that knowledge in mind, Mark Birnbaum came up with the best and most unique hospitality ideas, which have redefined this industry.

Every single club and restaurant, created by this New Yorker boasts of perfection and guarantees an enthralling experience to party lovers. He owns a strong venue portfolio that provides multiple experiences under one roof, with the promise to deliver quality food and excellent entertainment.

It takes a lot of hard work and efforts, dedication, time and vision to excel in an industry like this which is so dynamic. Mark Birnbaum is a personality who started off small, and is now regarded as the ‘king of New York’s nightlife’.

He founded the EMM group in the year 2006, and now he owns some of the most rocking venues like; The General, Catch Roof, La Cenita, Lexington Brass, The Social, Jazz Room, Finale and many others.

 

The strength of the EMM group

What is the best place to hang out at?

We always tend to know the answer to that question, at least as far as our own town is concerned, but do we really know why? Well, it always comes down to good food and great entertainment.

It’s not unusual for people to travel miles, just for that one serving of sushi, which they won’t find anywhere else, except at that particular restaurant or sports bar.

Keeping that in mind, imagine a chain of restaurants, nightclubs, hotels, and lounges all over the country, with hundreds of signature dishes, the best of ambience and to top it all off, first-rate entertainment.

Does such a chain deserve anything less than a golden medallion wrapped in red ribbons with a white fern on each side? Ok, this sounds a bit exaggerated, but really the EMM group, which was founded by Mark Birnbaum is just that good.

There’s always a star struck atmosphere at any of the EMM group venues. Because of the lineup of elite musicians performing and the keen emphasis laid on the entertainment of the in house guests, places like; Finale and Jazz Room are always buzzing.

In addition to great gourmet food and special entertainment, what makes Mark’s brainchild such a valuable entity in the world of hospitality is how it is well facilitated and well-functioning in all aspects of the entertainment industry.

Mark Birnbaum - The man behind the thriving night-life in the Meatpacking District

Mark Birnbaum is an iconic personality in the hospitality industry. He is the driving force behind the flourishing nightlife in the Meatpacking District. After starting his career as an event manager, Mark went on to become one of the co-owners of the leading hospitality Management Company, the EMM group.


The group came into business in 2006. Mark’s endeavors and passion for the hospitality business got the company lots of recognition and fame, for creating a portfolio of successful night venues and high-end restaurants.  Each of his company’s venues offers top-notch ambiance, atmosphere, sophistication and quality services.


Mark’s idea was to setup an establishment that offers multiple services under the same roof. With that concept in mind, Mark along with his partners, established lounges and nightclubs like: Tenjune (2006), the Chandelier Room, W Hoboken, and Catch Roof (2011).

SL East is a Huge Hit with Hamptons Crowd

 


As the first official day of summer approaches SL East is busier than ever, winning over Hampton-goers and getting rave reviews. EMM Group owners Mark Birnbaum, Eugene Remm and Michael Hirtenstein first opened the Manhattan outpost last year for the summer and quickly realized they had another success on their hands.

Mark Birnbaum and his EMM Group partners are known for delivering a tasteful and chic nightlife experience with a relaxed atmosphere. The power trio is also recognized for their creative ideas and innovation that they bring to every business venture. This year a new and improved SL East introduced a stylish blend of indoor and outdoor space with captivating cabanas, an upscale sound system, a new video wall and an outdoor bar.

SL East is the perfect summer hang-out for the Hamptons. Every summer, New Yorkers retreat to the Hamptons to get away from the hustle and bustle of city life. Bringing a small piece of the Meatpacking District hit, SL, to the Hamptons makes patrons feel at home without the hectic city surroundings. EMM Group’s Mark Birnbaum, Eugene Remm and Michael Hirtenstein have once again brought their incredible style and impeccable service to the summer hotspot.

Source: http://www.markbirnbaumemmgroupinc.com/2012/06/19/sl-east-is-a-huge-hit-with-hamptons-crowd/

EMM Group Reinvents New York City Dining

Mark Birnbaum, owner of EMM Group, founded the hospitality company in 2006. Within 6 years he has opened several of New York City’s most prevalent nightclubs and restaurants. Lexington Brass, located at 517 Lexington Avenue, is one of the most popular bistros in New York City. Another radiating EMM Group restaurant is Abe & Arthur’s, also located in the Meatpacking District at 409 West 14th Street. Both menus take on familiar dishes that remind one of a home-cooked meal but with more sophisticated elements.

Lexington Brass has a wide variety of dishes, and with that comes menu favorites. Lobster mac & cheese is one of those staple menu items at Lexington Brass that keeps customers coming back time and time again. There is just enough lobster meat involved so it does not overpower the dish but enough to satisfy your palate. It is perfectly balanced with the cheese and pasta – and who doesn’t love crispy, perfectly golden breadcrumbs baked atop their mac & cheese? This is yet another classic American dish with a sophisticated twist at Lexington Brass that has become a favorite amongst patrons. Another popular menu item is the fried chicken. Unbelievably crispy and flavorful, the fried chicken has buttermilk dipped skin and moist and tender meat. To top it off, the fried chicken is served with honey butter that is savory and sweet and doesn’t disappoint.



At Abe & Arthur’s the menu consists of an array of American favorites from a 40 ounce, 21-Day Dry Aged Prime Porterhouse Steak to fun sides like Texas Style Onion Rings and Whole Cauliflower with Pistachios & Caramel. The menu at this elegant Midtown Manhattan restaurant also features an array of soups and salads, delectable appetizers, steaks and chops, and even raw bar dishes.

The name Abe & Arthur’s came in-part from Mark Birnbaum’s grandfather. “Arthur is my grandfather, Abe is Michael’s grandfather. And the “S” in SL [the name of EMM Group’s nightclub located downstairs from the restaurant] stands for Eugene’s grandfather, Simyone” Birnbaum said. EMM Group always finds ways to innovate traditional restaurants and menu items. Abe & Arthur’s and Lexington Brass, in true EMM fashion, reinvent city dining and elevate industry standards.

Happy Hour's at Mark Birnbaum's Restaurants

With Mother Nature giving us this great what feels like summer weather, we couldn't be more pleased to get our specials underway. Kicking off the season was happy hour at Lexington Brass. For a mere $30, we offered 2 glasses of sparkling wine or Beer and a dozen oysters. How can you beat a deal like that?

For those who don't know, Lexington Brass features top notch service and a simple menu of bistro favorites that will make you feel reminiscent of home. Unlike the blink-and-you-might-miss-it boites of lower Manhattan, Lexington Brass and its gleaming façade of floor-to-ceiling windows ushers in a new business backdrop where this generation of New York City minds and moguls break bread while breaking up the day, enjoying Lobster Mac n Cheese, Deviled Eggs, French Onion Soup, Braised Short Ribs and platters of oysters and littlenecks at any hour, from breakfast to lunch through dinner and late evening reprieves.

There are going to be a lot more specials announced in the near future so don't hesitate to check back here or on Facebook or Twitter. 

The General Combines Restaurant, Cocktail Lounge and Bakery

The 'nightclub alternative' is latest operation from EMM Group, owners of Catch and Abe & Arthur's

Have you ever been to a place where you'd be able to get great pastries, a delicious lunch and also be able to come back for a cocktail a little later on if your heart so desired? Well, if you're in the Bowery area now you can! EMM Group and Mark Birnbaum's most recent opening of The General is a modern mecca in the heart of Bowery.  

With Top Chef Season 3 winner, Executive Chef Hung Huynh, at the helm, EMM Group's The General is quickly living up to the high expectations of neighborhood patrons. Open 7 days a week, The General is a bustling modern Asian mecca offering a wide range of dining experiences for the local clientele. 

Here's an excerpt of what the Daily News had to say:

"A restaurant powerhouse has brought a new type of adult entertaining to the Bowery.

The General, the latest eatery from the dining wizards at EMM Group, is home to a new kind of laid-back nightlife — restaurant, cocktail lounge and bakery all in one.

The General builds on the acclaim and popularity of EMM’s other restaurants, Catch and Abe & Arthur’s, by adding a modern Asian twist to the same highly effective concept: fun, sharable small plates."

Accepting reservations and accommodating the casual passersby in the first come, first serve Cafe, The General boasts a bounty of something-for-everyone spaces. With environments ranging from the seasonal outdoor patio to the Cafe, pastry counter, social hightop tables nestled around the bar and the elegantly energetic dining room, it's always worth seeing who knows your name at The General.  

Read the full Daily News article here: http://www.nydailynews.com/life-style/eats/general-nyc-new-nightclub-alternative-article-1.1244300

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EMM Group’s Abe & Arthur’s: Still a New York Favorite

Mark Birnbaum, with the help of his business partners Eugene Remm and Michael Hirtenstein, has hit home runs with his restaurants Catch, Lexington Brass, and Abe & Arthur’s all located in NYC. Abe & Arthur’s in particular has been getting a lot of attention lately for his powerful presence in the Meatpacking District.

Mark Birnbaum set the stage by creating a menu with high-end versions of classic American cuisine. He also incorporated the perfect ambiance by marrying familiar nightclub decor with a chic atmosphere. At Abe & Arthur’s you can expect impeccable service, delicious food and picture perfect clientele that doesn’t hurt to look at.

Mark Birnbaum also won patrons over by appointing Franklin Becker as lead chef. Becker quickly became New York’s most respected and well-known chef. He has established himself as a front-runner in the industry with his contributions to Abe & Arthur’s with menu favorites like the fish tacos, steak, crab cakes and grilled pork loins.

While Mark Birnbaum and his EMM Group partners may be spending most of their time with expansion plans and other business ventures, their staple venues in the Meatpacking District continue to wow crowds and deliver an unsurpassable New York experience. Abe & Arthur’s, Catch, and Lexington Brass are still holding strong as New York favorites.

Source Mark Birnbaum

EMM Group’s Abe & Arthur’s: Still a New York Favorite

Mark Birnbaum, with the help of his business partners Eugene Remm and Michael Hirtenstein, has hit home runs with his restaurants Catch, Lexington Brass, and Abe & Arthur’s all located in NYC. Abe & Arthur’s in particular has been getting a lot of attention lately for his powerful presence in the Meatpacking District.

Mark Birnbaum set the stage by creating a menu with high-end versions of classic American cuisine. He also incorporated the perfect ambiance by marrying familiar nightclub decor with a chic atmosphere. At Abe & Arthur’s you can expect impeccable service, delicious food and picture perfect clientele that doesn’t hurt to look at.

Mark Birnbaum also won patrons over by appointing Franklin Becker as lead chef. Becker quickly became New York’s most respected and well-known chef. He has established himself as a front-runner in the industry with his contributions to Abe & Arthur’s with menu favorites like the fish tacos, steak, crab cakes and grilled pork loins.

While Mark Birnbaum and his EMM Group partners may be spending most of their time with expansion plans and other business ventures, their staple venues in the Meatpacking District continue to wow crowds and deliver an unsurpassable New York experience. Abe & Arthur’s, Catch, and Lexington Brass are still holding strong as New York favorites.

Source: Mark Birnbaum