Friday 12 September 2014

Mark Birnbaum- Thanks for the fleet of discotheques, lounges, and restaurants!


Adding flavor to people's boring social lives is not such an easy thing to do. Not everyone can do this perfectly, but there is a man in the hospitality industry who has successfully accomplished this task; and that man is none other than Mr. Mark Birnbaum. 


He is a brilliant personality who is considered one of the most important assets of the nightlife industry, for having changed the old boring meatpacking district, into a happening area.

With his fleet of discotheques, lounges and restaurants, he has provided people with many options, to enjoy an evening filled with fun.
Mark Birnbaum hot spots are the favorite places for many people to visit and have fun, including many celebrities.

However, he is not alone in this journey. His friends Mr. Eugene Remm and Michael Hirtenstein, who later became his partners, have been a true support for him.

Together they have created some of the classiest and most stylish party spots for people to have fun, and add some spice to their boring social lives.

This has not only brought New Yorkers a lot of fun, but it has brought Mark & his partners a lot of success as well. 


Thursday 10 July 2014

Mark Birnbaum-The Elements of fine dining in the hospitality business


There are many types of restaurants, and one of the most popular types is, Fine Dining Restaurants. As the name suggests, such restaurants have the highest quality in everything, from; ambience and the quality of services they provide, to the kind of food been served, and how it’s served.

Fine dining is a term that brings an image of clean and fancy decorated tables, with waiters wearing tuxedos and a luxurious ambience. If you ever experience this type of dining, you can expect to enjoy some of the most delicious food, an elegant atmosphere and all kinds of fine services.

Fine dining restaurants go beyond simply taking and delivering an order. It is about giving customers, undivided attention and making them feel special.

The key to success in the business of fine dining is; perfection. Patrons spend a lot of money, in order to get top quality food and services.

To get started in the hospitality business, requires a huge investment. Even after the investment is made, it still remains a challenging and risky business.

All the elements of fine dining business, should boast perfection and top quality services at every point.

The hospitality industry is becoming more competitive every single day, with the addition of new restaurants launched by aspiring restaurateurs.

Mark Birnbaum, the founder of the EMM Group made a successful career in the hostility industry, with his dedication, skills and vision. Today, thanks to Mark Birnbaum, there are many restaurants across New York, which specializes in fine dining, each of which enjoys a huge customer following, due to their top quality food and services.  Follow us on Pinterest and Instagram

Wednesday 2 July 2014

Mark Birnbaum-Perfection- The Key to success in the fine dining business!



Undoubtedly, today the fine dining industry still continues to reach great heights of success. But establishing a business in this field requires a passion for perfection, and an eye for talent.

Everything that is required in fine dining must essentially be taken care of like; ambience, quality of services, and the way food is prepared & served.


However, to redeem such quality of services and food; restaurant owners need to invest a lot of money, because setting up this kind of business is a challenging task.

A huge investment is required to get started in the fine dining business. This also means, having to hire the best in fine dining personal and the purchase of a lot of expensive furnishings and supplies, and much more. However, this task is not complete even after the investment. Rather, it is just the beginning.

Once you have all the right resources and people, you need to ensure that everything is going according to plan. Be it the quality standards, timeliness, or anything else for that matter, everything that has been planned, must be adhered to.



One famous entrepreneur, who has made it big in the hospitality industry, is Mr. Mark Birnbaum.

He is a popular name in the hospitality industry. He has taken this industry to higher levels, with his charismatic personality, hard work, and his passion for perfection. Follow us on instagram and facebook for more updates.

Thursday 26 June 2014

The History of the Nightlife Entertainment Industry in the United States


The term nightclub in the United States and around the world is indicative of an urban site meant for entertainment. These hot entertainment spots, where people come to have fun, generally feature different types of music, with dance floors, where exotic drinks and food are also served.


Nightclubs evolved in the US during the early 20th century when different types of music started to become popular such as; jazz and ragtime. Later on, with time, these nightlife establishments steadily started to incorporate other services and features like; restaurants, dance halls, vaudeville theaters, cabarets, and cafes.

The growth rate of nightclubs in America accelerated during the mid 1920s, when most of the night clubs began to offer; liquor and live music.
Nightclubs and other entertainment venues have become more and more popular with each passing year; especially in famous and exciting cities like; New York City.

The level of competition in the hospitality and nightlife industry is cut-throat in the United States. To secure an edge over other competitors, clubs owners and managers organize special events with live music performances by big name artists, musicians and DJs, in order to attract more clients.
Mark Birnbaum’s Nightclubs such as; the Tenjune are the hottest places to have fun in New York. They are, popular for their enthralling and exciting atmosphere.

His venues always offer their customers, nothing but the best-in-class services in terms of music, drinks, food and much more in nightlife entertainment. Follow us on Instagram and Pinterest

Tuesday 15 April 2014

Mark Birnbaum - The creator of “rocking” hospitality venues


As tempting as the idea of starting a career in the nightlife and hospitality industry may seem; it is actually very demanding.

In order to start a successful venture, a lot of hard work and determination is required.

First of all, initially it requires a big financial investment. Then one has to make an intelligent choice in terms of selecting the location, as to where the club will be set up. The next thing is creativity and innovative ideas. All of this is needed, in order to make a particular restaurant or club a big hit.

The ambience and atmosphere of these establishments must be top of the line, because these are the places that people visit to have fun and have a leisurely time. Nightclubs help people forget their worries and stress, and instead have lots of fun with their friends. Therefore, there is no scope of compromising in terms of; quality ambience and environment.

City’s  throughout the world are crowded with nightclubs and entertainment venues, which is why it is crucial to have certain elements that make a club stand out and beat the competition. With that knowledge in mind, Mark Birnbaum came up with the best and most unique hospitality ideas, which have redefined this industry.

Every single club and restaurant, created by this New Yorker boasts of perfection and guarantees an enthralling experience to party lovers. He owns a strong venue portfolio that provides multiple experiences under one roof, with the promise to deliver quality food and excellent entertainment.

It takes a lot of hard work and efforts, dedication, time and vision to excel in an industry like this which is so dynamic. Mark Birnbaum is a personality who started off small, and is now regarded as the ‘king of New York’s nightlife’.

He founded the EMM group in the year 2006, and now he owns some of the most rocking venues like; The General, Catch Roof, La Cenita, Lexington Brass, The Social, Jazz Room, Finale and many others.