Mark Birnbaum- Thanks for the fleet of discotheques, lounges, and restaurants!

Adding flavor to people's boring social lives is not such an easy thing to do. Not everyone can do this perfectly, but there is a man in the hospitality industry who has successfully accomplished this task; and that man is none other than Mr. Mark Birnbaum. 

He is a brilliant personality who is considered one of the most important assets of the nightlife industry, for having changed the old boring meatpacking district, into a happening area.

With his fleet of discotheques, lounges and restaurants, he has provided people with many options, to enjoy an evening filled with fun.
Mark Birnbaum hot spots are the favorite places for many people to visit and have fun, including many celebrities.

However, he is not alone in this journey. His friends Mr. Eugene Remm and Michael Hirtenstein, who later became his partners, have been a true support for him.

Together they have created some of the classiest and most stylish party spots for people to have fun, and add some spice to their boring social lives.

This has not only brought New Yorkers a lot of fun, but it has brought Mark & his partners a lot of success as well. 

Mark Birnbaum-Perfection- The Key to success in the fine dining business!

Undoubtedly, today the fine dining industry still continues to reach great heights of success. But establishing a business in this field requires a passion for perfection, and an eye for talent.

Everything that is required in fine dining must essentially be taken care of like; ambience, quality of services, and the way food is prepared & served.

However, to redeem such quality of services and food; restaurant owners need to invest a lot of money, because setting up this kind of business is a challenging task.

A huge investment is required to get started in the fine dining business. This also means, having to hire the best in fine dining personal and the purchase of a lot of expensive furnishings and supplies, and much more. However, this task is not complete even after the investment. Rather, it is just the beginning.

Once you have all the right resources and people, you need to ensure that everything is going according to plan. Be it the quality standards, timeliness, or anything else for that matter, everything that has been planned, must be adhered to.

One famous entrepreneur, who has made it big in the hospitality industry, is Mr. Mark Birnbaum.

He is a popular name in the hospitality industry. He has taken this industry to higher levels, with his charismatic personality, hard work, and his passion for perfection. Follow us on instagram and facebook for more updates.

The History of the Nightlife Entertainment Industry in the United States

The term nightclub in the United States and around the world is indicative of an urban site meant for entertainment. These hot entertainment spots, where people come to have fun, generally feature different types of music, with dance floors, where exotic drinks and food are also served.

Nightclubs evolved in the US during the early 20th century when different types of music started to become popular such as; jazz and ragtime. Later on, with time, these nightlife establishments steadily started to incorporate other services and features like; restaurants, dance halls, vaudeville theaters, cabarets, and cafes.

The growth rate of nightclubs in America accelerated during the mid 1920s, when most of the night clubs began to offer; liquor and live music.
Nightclubs and other entertainment venues have become more and more popular with each passing year; especially in famous and exciting cities like; New York City.

The level of competition in the hospitality and nightlife industry is cut-throat in the United States. To secure an edge over other competitors, clubs owners and managers organize special events with live music performances by big name artists, musicians and DJs, in order to attract more clients.
Mark Birnbaum’s Nightclubs such as; the Tenjune are the hottest places to have fun in New York. They are, popular for their enthralling and exciting atmosphere.

His venues always offer their customers, nothing but the best-in-class services in terms of music, drinks, food and much more in nightlife entertainment. Follow us on Instagram and Pinterest

Mark Birnbaum- A Victorious Businessman and an Active Donor

Mark Birnbaum, the dedicated partner of EMM group, has done a lot for converting the Meatpacking district into one of the most popular places of United States of America, which now has a lot to offer to those who love parties and the night life.

Mr. Birnbaum, along with his partners has established numerous restaurants and night life centers, which offer top class services to its customers.

Interestingly, these night life centers are not only popular among Americans, but have grabbed the attention of famous personalities from all over the world.

Aside from this, the Forbes magazine has titled Mark Birnbaum as New York’s King of the night life, because of his major contribution to the hospitality business.

Hundreds of employees work for the EMM Group. The entire EMM Group is working with sincere dedication and effort in order to reach new heights of success.

Along with being a successful businessman, Mr. Birnbaum is also an active donor who has donated huge sums of money to many charitable organizations.

SL East is a Huge Hit with Hamptons Crowd

 


As the first official day of summer approaches SL East is busier than ever, winning over Hampton-goers and getting rave reviews. EMM Group owners Mark Birnbaum, Eugene Remm and Michael Hirtenstein first opened the Manhattan outpost last year for the summer and quickly realized they had another success on their hands.

Mark Birnbaum and his EMM Group partners are known for delivering a tasteful and chic nightlife experience with a relaxed atmosphere. The power trio is also recognized for their creative ideas and innovation that they bring to every business venture. This year a new and improved SL East introduced a stylish blend of indoor and outdoor space with captivating cabanas, an upscale sound system, a new video wall and an outdoor bar.

SL East is the perfect summer hang-out for the Hamptons. Every summer, New Yorkers retreat to the Hamptons to get away from the hustle and bustle of city life. Bringing a small piece of the Meatpacking District hit, SL, to the Hamptons makes patrons feel at home without the hectic city surroundings. EMM Group’s Mark Birnbaum, Eugene Remm and Michael Hirtenstein have once again brought their incredible style and impeccable service to the summer hotspot.

Source: http://www.markbirnbaumemmgroupinc.com/2012/06/19/sl-east-is-a-huge-hit-with-hamptons-crowd/

Mark Birnbaum; EMM Group’s Sensational Hampton Hotspot

Mark Birnbaum's The Estate in Hamptons New York Mark Birnbaum, co-founder of EMM group is largely known for his luxurious night clubs and restaurants including Abe & Arthur’s, Lexington Brass, Catch, SL, Tenjune, and more. Later this year EMM Group will also be opening SL South in Miami right next to a new outpost of Catch in the James Royal Hotel. Additionally EMM Group is going to debut their latest venture this week at the Revel Resort & Casino in Atlantic City with Angel Management Group.

Along with their staple, year-round venues, Mark Birnbaum and EMM Group have their seasonal hot spots, SL East and The Estate in the Hamptons, both of which are known for their outrageous, A-list parties in the summer months. In 2007 EMM Group purchased The Estate, an exquisite privately-owned property that holds exclusive parties for the hottest celebrities.




Mark Birnbaum & EMM Group - The Estate in Hamptons NY The Estate stands on eight stunning acres of land and includes 10,000-square feet for entertaining. The Estate has seven incredible bedrooms, eight and a half luxurious baths, and six fireplaces. Outside there is a tennis court and an oversized pool where Mark Birnbaum and his partners at EMM Group have hosted a list of exclusive shows and extravagant cocktail parties.

Mark Birnbaum has hosted parties for everyone from Absolut Vodka, VH1, Lacoste and Jaguar. The Estate plays home to the most exclusive and immense events during the summer season. The EMM Group Estate is the Hamptons summer hot spot along with EMM Group’s SL East, also located in the Hamptons.


Source: http://www.markbirnbaumemmgroupinc.com/

EMM Group Reinvents New York City Dining

Mark Birnbaum, owner of EMM Group, founded the hospitality company in 2006. Within 6 years he has opened several of New York City’s most prevalent nightclubs and restaurants. Lexington Brass, located at 517 Lexington Avenue, is one of the most popular bistros in New York City. Another radiating EMM Group restaurant is Abe & Arthur’s, also located in the Meatpacking District at 409 West 14th Street. Both menus take on familiar dishes that remind one of a home-cooked meal but with more sophisticated elements.

Lexington Brass has a wide variety of dishes, and with that comes menu favorites. Lobster mac & cheese is one of those staple menu items at Lexington Brass that keeps customers coming back time and time again. There is just enough lobster meat involved so it does not overpower the dish but enough to satisfy your palate. It is perfectly balanced with the cheese and pasta – and who doesn’t love crispy, perfectly golden breadcrumbs baked atop their mac & cheese? This is yet another classic American dish with a sophisticated twist at Lexington Brass that has become a favorite amongst patrons. Another popular menu item is the fried chicken. Unbelievably crispy and flavorful, the fried chicken has buttermilk dipped skin and moist and tender meat. To top it off, the fried chicken is served with honey butter that is savory and sweet and doesn’t disappoint.



At Abe & Arthur’s the menu consists of an array of American favorites from a 40 ounce, 21-Day Dry Aged Prime Porterhouse Steak to fun sides like Texas Style Onion Rings and Whole Cauliflower with Pistachios & Caramel. The menu at this elegant Midtown Manhattan restaurant also features an array of soups and salads, delectable appetizers, steaks and chops, and even raw bar dishes.

The name Abe & Arthur’s came in-part from Mark Birnbaum’s grandfather. “Arthur is my grandfather, Abe is Michael’s grandfather. And the “S” in SL [the name of EMM Group’s nightclub located downstairs from the restaurant] stands for Eugene’s grandfather, Simyone” Birnbaum said. EMM Group always finds ways to innovate traditional restaurants and menu items. Abe & Arthur’s and Lexington Brass, in true EMM fashion, reinvent city dining and elevate industry standards.

EMM Group’s Hung Huynh on Board with Catch Miami

 

Hung Huynh first joined the hospitality honcho’s at EMM Group after his big win on season three of Top Chef. Mark Birnbaum, Eugene Remm and Michael Hirtenstein of EMM Group knew they had to do something big for Catch in order to match the success of their other restaurants in the Meatpacking District. Acquiring the expertise of Top Chef winner Hung Huynh was the perfect strategy for making Catch NYC the sensational hit that it is.

Catch, located at 21 9th Avenue in New York City, is a three-floor, 14,000 square-foot seafood restaurant that can seat 260 people.  Hung Huynh contributed dishes like jumbo Cantonese-style lobster, Crispy Whole Red Snapper for two with Oyster Mushrooms, Dungeness Crab Tagliatelli with Flying Fish Roe & Scallion Tomato Sauce, and one of the dishes that helped dub him Top Chef, hamachi tartare with avocado, tomato vinegar, and fingerling potato chips. In EMM Group tradition, it was important that Huynh made everything large-scale and with over-the-top, indulgent flavors. “This is the first restaurant of my dreams,” Huynh said when announcing his collaboration with EMM Group for Catch.

Later this year, Mark Birnbaum, Eugene Remm and Michael Hirtenstein will once again use the culinary expertise of Hung Huynh to launch the much anticipated outpost of Catch in South Beach Miami within the James Royal Palm Hotel. Catch began when Remm and Birnbaum realized that there were no seafood restaurants in the Meatpacking District. Once a suitable location opened up, they grabbed it and soon after, acquired Huynh. The same can be said for Catch in Miami. While throwing a big party in Miami, the hospitality kings “noticed a lack of seafood-specific restaurant options in Miami, and a desire expressed by its residents for more social, shareable, city-style dining” said Mark Birnbaum. With Hung Huynh on board, there are endless possibilities for Catch. Miami is just one of many exciting milestones for Catch Restaurant.

Source: http://www.markbirnbaumemmgroupinc.com

Mark Birnbaum-Provide destinations for luxurious and stylish parties

Mark Birnbaum, hospitality tycoon and renowned business entrepreneur, Co-founded EMM Group in 2006, one of the most successful hospitality, management, and firms in New York.

He initiated his career as a promotions director in the year 1998, Mr. Birnbaum successfully launched and managed a mega-club expanded on the area of 22,000 sq. ft. in the core of Ithaca, New York where he worked determinedly to effectively manage and promote special events.

In the year 2002, Mark established his own nightlife consulting firm, Operative Inc., to open Lobby, his first modish nightclub in Manhattan. The launching of this nightclub was one of the most successful launches in the nightlife history.

Adding more to his achievements, Mr. Birnbaum in 2004, started managing the promotions, public relations, marketing, and events for AER Lounge. With the establishments of several restaurants and nightlife destinations, Mark provided people a way to enjoy the most memorable moments of your life with luxury and style.

Mark Birnbaum Takes CATCH to South Beach

The second floor dining room at CATCH Miami

Mark Birnbaum takes CATCH concept to South Beach, Miami at the James Royal Palm

In early 2013, just about one year after opening CATCH Restaurant in Manhattan's Meatpacking District, Mark Birnbaum, partner of EMM Group recently helped open its first outpost of the popular eatery within The James Royal Palm on Collins Avenue in South Beach, Miami.

The globally influenced seafood restaurant, with Top Chef winner, Executive Chef Hung Huynh at the helm, has enjoyed rave reviews and full reservation books since opening its doors in early 2013, proving CATCH’s high energy, city-style of dining has found itself a natural fit among South Beach fans.

The nearly 4,000 square foot restaurant, fashioned between two floors and 190 seats, leaves much of the venue's landmarked, art-deco style interior intact. Upon arrival guests walk thru the 40 seat outdoor patio and into a 1,770 square foot First Floor Dining Room where the Main Bar sits in striking semblance to the hotel's original structure. Across the room a Sushi Lounge, with the capacity to accommodate up to 50 guests for seated dinner, adds an interactive element for a la carte diners or semi-private seatings.

Sprawling, 17 foot, cork-lined ceilings and a bustling South Beach dinner scene greet guests ascending to the Second Floor Dining Room. There, oversized copper drum lamps set an intimate stage, warmly washing patrons in CATCH's trademark honey-colored tones. Hand-painted details on the exposed brick walls create an ambiance like non-other, while Mark Birnbaum assures guests are able to enjoy all the essentials from the CATCH NY menu as well as newer, locally inspired dishes such as Po Little Rich Boys, The Shorecrest Roll, Kampachi Crudo and a conspicuously decadent Key Lime Donut dessert!

CATCH Miami

1545 Collins Avenue

Miami Beach, FL 33139

786.224.7200

View map

Forbes Recognizes The James Royal Palm and Catch Miami

Amongst major expansion plans, Mark Birnbaum, owner of EMM Group, is the most in demand hospitality mogul today. In between launching Revel’s nightclubs, managing nearly a dozen venues and running a lifestyle management company, Mark Birnbaum of EMM Group is working vigorously to launch Catch Miami and SL South without a hitch. Catch and SL are set to open in the James Royal Palm in late 2012.

Catch Miami and SL South are both outposts of their very successful Meatpacking District flagships. EMM Group has experienced great success in New York City, taking their most successful venues to the James Royal Palm in Miami is the next best step for this trio. The James Royal Palm, a beachfront resort in South Beach Miami, has been featured as one of Forbes Magazine’s “Top 10 Most Anticipated Openings of 2012″. The much anticipated resort is expected to be vibrant with different venues for a well-diversified crowd. EMM Group’s Catch, a popular seafood restaurant, appeals to people of all ages, while SL appeals to young and energetic party-goers. In addition, The James Royal Palm will offer two swimming pools with cabanas, poolside bars, lobby lounge and coffee bar, full-service spa, Lil’ James offerings for children, retail shop, a curated collection of art, gym and more.

The contribution of EMM Group’s globally inspired seafood restaurant, Catch, and the trendy lounge, SL, are expected to draw large crowds to the James Royal Palm later this year. Before Mark Birnbaum, Eugene Remm and Michael Hirtenstein formed EMM Group, the hospitality industry had two separate worlds, fine dining and glitzy nightlife. Throughout the past six years, EMM Group has found a way to successfully marry the two. Catch and SL will be neighboring venues in the James Royal Palm, and will once again bridge the gap between fine dining and nightlife. Mark Birnbaum and EMM Group have nothing but successes under their belt and the new Miami venues are sure to follow suit.

Source Mark Birnbaum