Friday, 26 July 2013

EMM Group Reinvents New York City Dining

Mark Birnbaum, owner of EMM Group, founded the hospitality company in 2006. Within 6 years he has opened several of New York City’s most prevalent nightclubs and restaurants. Lexington Brass, located at 517 Lexington Avenue, is one of the most popular bistros in New York City. Another radiating EMM Group restaurant is Abe & Arthur’s, also located in the Meatpacking District at 409 West 14th Street. Both menus take on familiar dishes that remind one of a home-cooked meal but with more sophisticated elements.

Lexington Brass has a wide variety of dishes, and with that comes menu favorites. Lobster mac & cheese is one of those staple menu items at Lexington Brass that keeps customers coming back time and time again. There is just enough lobster meat involved so it does not overpower the dish but enough to satisfy your palate. It is perfectly balanced with the cheese and pasta – and who doesn’t love crispy, perfectly golden breadcrumbs baked atop their mac & cheese? This is yet another classic American dish with a sophisticated twist at Lexington Brass that has become a favorite amongst patrons. Another popular menu item is the fried chicken. Unbelievably crispy and flavorful, the fried chicken has buttermilk dipped skin and moist and tender meat. To top it off, the fried chicken is served with honey butter that is savory and sweet and doesn’t disappoint.

Mark Birnbaum - Abe & Arthur's NYC

At Abe & Arthur’s the menu consists of an array of American favorites from a 40 ounce, 21-Day Dry Aged Prime Porterhouse Steak to fun sides like Texas Style Onion Rings and Whole Cauliflower with Pistachios & Caramel. The menu at this elegant Midtown Manhattan restaurant also features an array of soups and salads, delectable appetizers, steaks and chops, and even raw bar dishes.

The name Abe & Arthur’s came in-part from Mark Birnbaum’s grandfather. “Arthur is my grandfather, Abe is Michael’s grandfather. And the “S” in SL [the name of EMM Group’s nightclub located downstairs from the restaurant] stands for Eugene’s grandfather, Simyone” Birnbaum said. EMM Group always finds ways to innovate traditional restaurants and menu items. Abe & Arthur’s and Lexington Brass, in true EMM fashion, reinvent city dining and elevate industry standards.

Thursday, 25 July 2013

EMM Group’s Hung Huynh on Board with Catch Miami

 Hung Huynh, Mark Birnbaum, Eugene Remm

Hung Huynh first joined the hospitality honcho’s at EMM Group after his big win on season three of Top Chef. Mark Birnbaum, Eugene Remm and Michael Hirtenstein of EMM Group knew they had to do something big for Catch in order to match the success of their other restaurants in the Meatpacking District. Acquiring the expertise of Top Chef winner Hung Huynh was the perfect strategy for making Catch NYC the sensational hit that it is.

Catch, located at 21 9th Avenue in New York City, is a three-floor, 14,000 square-foot seafood restaurant that can seat 260 people.  Hung Huynh contributed dishes like jumbo Cantonese-style lobster, Crispy Whole Red Snapper for two with Oyster Mushrooms, Dungeness Crab Tagliatelli with Flying Fish Roe & Scallion Tomato Sauce, and one of the dishes that helped dub him Top Chef, hamachi tartare with avocado, tomato vinegar, and fingerling potato chips. In EMM Group tradition, it was important that Huynh made everything large-scale and with over-the-top, indulgent flavors. “This is the first restaurant of my dreams,” Huynh said when announcing his collaboration with EMM Group for Catch.

Later this year, Mark Birnbaum, Eugene Remm and Michael Hirtenstein will once again use the culinary expertise of Hung Huynh to launch the much anticipated outpost of Catch in South Beach Miami within the James Royal Palm Hotel. Catch began when Remm and Birnbaum realized that there were no seafood restaurants in the Meatpacking District. Once a suitable location opened up, they grabbed it and soon after, acquired Huynh. The same can be said for Catch in Miami. While throwing a big party in Miami, the hospitality kings “noticed a lack of seafood-specific restaurant options in Miami, and a desire expressed by its residents for more social, shareable, city-style dining” said Mark Birnbaum. With Hung Huynh on board, there are endless possibilities for Catch. Miami is just one of many exciting milestones for Catch Restaurant.


Saturday, 20 July 2013


CATCH, NYC, Eugene Remm,
Catch features Executive Chef Hung Huynh’s contemporary renditions of classic seafood preparations that are both sophisticated and approachable.  Surprising the palette in the bright and clean complexity of each dish, this 275 seat, 2 floor restaurant offers a variety of unique dining experiences to its diverse clientele, boasting an open kitchen and communal dining options that further compliment the inviting atmosphere.  For upcoming news keep checking  us on  Facebook

Wednesday, 10 July 2013

Mark Birnbaum-Provide destinations for luxurious and stylish parties

Mark Birnbaum, hospitality tycoon and renowned business entrepreneur, Co-founded EMM Group in 2006, one of the most successful hospitality, management, and firms in New York.

He initiated his career as a promotions director in the year 1998, Mr. Birnbaum successfully launched and managed a mega-club expanded on the area of 22,000 sq. ft. in the core of Ithaca, New York where he worked determinedly to effectively manage and promote special events.
In the year 2002, Mark established his own nightlife consulting firm, Operative Inc., to open Lobby, his first modish nightclub in Manhattan. The launching of this nightclub was one of the most successful launches in the nightlife history.
Adding more to his achievements, Mr. Birnbaum in 2004, started managing the promotions, public relations, marketing, and events for AER Lounge. With the establishments of several restaurants and nightlife destinations, Mark provided people a way to enjoy the most memorable moments of your life with luxury and style.