Monday, 23 December 2013

Mark Birnbaum - The man behind the thriving night-life in the Meatpacking District

Mark Birnbaum is an iconic personality in the hospitality industry. He is the driving force behind the flourishing nightlife in the Meatpacking District. After starting his career as an event manager, Mark went on to become one of the co-owners of the leading hospitality Management Company, the EMM group.

The group came into business in 2006. Mark’s endeavors and passion for the hospitality business got the company lots of recognition and fame, for creating a portfolio of successful night venues and high-end restaurants.  Each of his company’s venues offers top-notch ambiance, atmosphere, sophistication and quality services.

Mark’s idea was to setup an establishment that offers multiple services under the same roof. With that concept in mind, Mark along with his partners, established lounges and nightclubs like: Tenjune (2006), the Chandelier Room, W Hoboken, and Catch Roof (2011).

Monday, 28 October 2013

Mark Birnbaum- The most popular name in the hospitality industry.

Mark Birnbaum is a very popular name in the hospitality industry, and has done a lot in changing the Meatpacking district, into a place that people love to visit. Also known as the king of New York’s  night life, Mr. Birnbaum along with his two partners have established numerous restaurants and clubs in different parts of the USA, making them the leading names in the hospitality industry. 

Mark Birnbaum is a partner in the EMM group, which focuses on establishing night clubs and restaurants that offer high quality services. They provide the best possible entertainment and perfect partying environment, to people who love the night life.

In addition to this, he is a very kind man who has donated generously to charities like; the happy hearts funds and the Lustgarten foundation for pancreatic cancer research.

Due to his sincere hard work and efforts, EMM group stands unique in the hospitality market, and have become popular worldwide.

Monday, 23 September 2013

Mark Birnbaum- A Victorious Businessman and an Active Donor

Mark Birnbaum, the dedicated partner of EMM group, has done a lot for converting the Meatpacking district into one of the most popular places of United States of America, which now has a lot to offer to those who love parties and the night life.

Mr. Birnbaum, along with his partners has established numerous restaurants and night life centers, which offer top class services to its customers.

Interestingly, these night life centers are not only popular among Americans, but have grabbed the attention of famous personalities from all over the world.

Aside from this, the Forbes magazine has titled Mark Birnbaum as New York’s King of the night life, because of his major contribution to the hospitality business.

Hundreds of employees work for the EMM Group. The entire EMM Group is working with sincere dedication and effort in order to reach new heights of success.

Along with being a successful businessman, Mr. Birnbaum is also an active donor who has donated huge sums of money to many charitable organizations.

Thursday, 12 September 2013

Many of the most elite nightclubs in New York City exist, because of Mark Birnbaum

The EMM group, led by Mark Birnbaum and his partners Eugene Remm and Michael Hirtenstein has garnered many accolades for its contribution to New York’s night life.

Apart from the remarkable successful night clubs in New York City, the EMM group has produced quality restaurants, lounges and hotels throughout New York, Miami and many other hot-spots of the Country. The private house in Long Island is particularly noted in the media for its exclusive events and parties.

Mark used to do promotional work for Manhattan Clubs in Long Island during his teen age years, and soon after that he opened a 22,000 square foot night club of his own.

All this success has made Mark a very popular socialite, and his popularity only keeps on increasing by the day.

Tuesday, 3 September 2013

SL East is a Huge Hit with Hamptons Crowd

 Mark Birnbaum - SL East Hamptons

As the first official day of summer approaches SL East is busier than ever, winning over Hampton-goers and getting rave reviews. EMM Group owners Mark Birnbaum, Eugene Remm and Michael Hirtenstein first opened the Manhattan outpost last year for the summer and quickly realized they had another success on their hands.

Mark Birnbaum and his EMM Group partners are known for delivering a tasteful and chic nightlife experience with a relaxed atmosphere. The power trio is also recognized for their creative ideas and innovation that they bring to every business venture. This year a new and improved SL East introduced a stylish blend of indoor and outdoor space with captivating cabanas, an upscale sound system, a new video wall and an outdoor bar.

SL East is the perfect summer hang-out for the Hamptons. Every summer, New Yorkers retreat to the Hamptons to get away from the hustle and bustle of city life. Bringing a small piece of the Meatpacking District hit, SL, to the Hamptons makes patrons feel at home without the hectic city surroundings. EMM Group’s Mark Birnbaum, Eugene Remm and Michael Hirtenstein have once again brought their incredible style and impeccable service to the summer hotspot.


Thursday, 1 August 2013

Mark Birnbaum; EMM Group’s Sensational Hampton Hotspot

Mark Birnbaum's The Estate in Hamptons New York

Mark Birnbaum's The Estate in Hamptons New York Mark Birnbaum, co-founder of EMM group is largely known for his luxurious night clubs and restaurants including Abe & Arthur’s, Lexington Brass, Catch, SL, Tenjune, and more. Later this year EMM Group will also be opening SL South in Miami right next to a new outpost of Catch in the James Royal Hotel. Additionally EMM Group is going to debut their latest venture this week at the Revel Resort & Casino in Atlantic City with Angel Management Group.

Along with their staple, year-round venues, Mark Birnbaum and EMM Group have their seasonal hot spots, SL East and The Estate in the Hamptons, both of which are known for their outrageous, A-list parties in the summer months. In 2007 EMM Group purchased The Estate, an exquisite privately-owned property that holds exclusive parties for the hottest celebrities.

Mark Birnbaum & EMM Group - The Estate in Hamptons NY

Mark Birnbaum & EMM Group - The Estate in Hamptons NY The Estate stands on eight stunning acres of land and includes 10,000-square feet for entertaining. The Estate has seven incredible bedrooms, eight and a half luxurious baths, and six fireplaces. Outside there is a tennis court and an oversized pool where Mark Birnbaum and his partners at EMM Group have hosted a list of exclusive shows and extravagant cocktail parties.

Mark Birnbaum has hosted parties for everyone from Absolut Vodka, VH1, Lacoste and Jaguar. The Estate plays home to the most exclusive and immense events during the summer season. The EMM Group Estate is the Hamptons summer hot spot along with EMM Group’s SL East, also located in the Hamptons.


Friday, 26 July 2013

EMM Group Reinvents New York City Dining

Mark Birnbaum, owner of EMM Group, founded the hospitality company in 2006. Within 6 years he has opened several of New York City’s most prevalent nightclubs and restaurants. Lexington Brass, located at 517 Lexington Avenue, is one of the most popular bistros in New York City. Another radiating EMM Group restaurant is Abe & Arthur’s, also located in the Meatpacking District at 409 West 14th Street. Both menus take on familiar dishes that remind one of a home-cooked meal but with more sophisticated elements.

Lexington Brass has a wide variety of dishes, and with that comes menu favorites. Lobster mac & cheese is one of those staple menu items at Lexington Brass that keeps customers coming back time and time again. There is just enough lobster meat involved so it does not overpower the dish but enough to satisfy your palate. It is perfectly balanced with the cheese and pasta – and who doesn’t love crispy, perfectly golden breadcrumbs baked atop their mac & cheese? This is yet another classic American dish with a sophisticated twist at Lexington Brass that has become a favorite amongst patrons. Another popular menu item is the fried chicken. Unbelievably crispy and flavorful, the fried chicken has buttermilk dipped skin and moist and tender meat. To top it off, the fried chicken is served with honey butter that is savory and sweet and doesn’t disappoint.

Mark Birnbaum - Abe & Arthur's NYC

At Abe & Arthur’s the menu consists of an array of American favorites from a 40 ounce, 21-Day Dry Aged Prime Porterhouse Steak to fun sides like Texas Style Onion Rings and Whole Cauliflower with Pistachios & Caramel. The menu at this elegant Midtown Manhattan restaurant also features an array of soups and salads, delectable appetizers, steaks and chops, and even raw bar dishes.

The name Abe & Arthur’s came in-part from Mark Birnbaum’s grandfather. “Arthur is my grandfather, Abe is Michael’s grandfather. And the “S” in SL [the name of EMM Group’s nightclub located downstairs from the restaurant] stands for Eugene’s grandfather, Simyone” Birnbaum said. EMM Group always finds ways to innovate traditional restaurants and menu items. Abe & Arthur’s and Lexington Brass, in true EMM fashion, reinvent city dining and elevate industry standards.

Thursday, 25 July 2013

EMM Group’s Hung Huynh on Board with Catch Miami

 Hung Huynh, Mark Birnbaum, Eugene Remm

Hung Huynh first joined the hospitality honcho’s at EMM Group after his big win on season three of Top Chef. Mark Birnbaum, Eugene Remm and Michael Hirtenstein of EMM Group knew they had to do something big for Catch in order to match the success of their other restaurants in the Meatpacking District. Acquiring the expertise of Top Chef winner Hung Huynh was the perfect strategy for making Catch NYC the sensational hit that it is.

Catch, located at 21 9th Avenue in New York City, is a three-floor, 14,000 square-foot seafood restaurant that can seat 260 people.  Hung Huynh contributed dishes like jumbo Cantonese-style lobster, Crispy Whole Red Snapper for two with Oyster Mushrooms, Dungeness Crab Tagliatelli with Flying Fish Roe & Scallion Tomato Sauce, and one of the dishes that helped dub him Top Chef, hamachi tartare with avocado, tomato vinegar, and fingerling potato chips. In EMM Group tradition, it was important that Huynh made everything large-scale and with over-the-top, indulgent flavors. “This is the first restaurant of my dreams,” Huynh said when announcing his collaboration with EMM Group for Catch.

Later this year, Mark Birnbaum, Eugene Remm and Michael Hirtenstein will once again use the culinary expertise of Hung Huynh to launch the much anticipated outpost of Catch in South Beach Miami within the James Royal Palm Hotel. Catch began when Remm and Birnbaum realized that there were no seafood restaurants in the Meatpacking District. Once a suitable location opened up, they grabbed it and soon after, acquired Huynh. The same can be said for Catch in Miami. While throwing a big party in Miami, the hospitality kings “noticed a lack of seafood-specific restaurant options in Miami, and a desire expressed by its residents for more social, shareable, city-style dining” said Mark Birnbaum. With Hung Huynh on board, there are endless possibilities for Catch. Miami is just one of many exciting milestones for Catch Restaurant.


Saturday, 20 July 2013


CATCH, NYC, Eugene Remm,
Catch features Executive Chef Hung Huynh’s contemporary renditions of classic seafood preparations that are both sophisticated and approachable.  Surprising the palette in the bright and clean complexity of each dish, this 275 seat, 2 floor restaurant offers a variety of unique dining experiences to its diverse clientele, boasting an open kitchen and communal dining options that further compliment the inviting atmosphere.  For upcoming news keep checking  us on  Facebook

Wednesday, 10 July 2013

Mark Birnbaum-Provide destinations for luxurious and stylish parties

Mark Birnbaum, hospitality tycoon and renowned business entrepreneur, Co-founded EMM Group in 2006, one of the most successful hospitality, management, and firms in New York.

He initiated his career as a promotions director in the year 1998, Mr. Birnbaum successfully launched and managed a mega-club expanded on the area of 22,000 sq. ft. in the core of Ithaca, New York where he worked determinedly to effectively manage and promote special events.
In the year 2002, Mark established his own nightlife consulting firm, Operative Inc., to open Lobby, his first modish nightclub in Manhattan. The launching of this nightclub was one of the most successful launches in the nightlife history.
Adding more to his achievements, Mr. Birnbaum in 2004, started managing the promotions, public relations, marketing, and events for AER Lounge. With the establishments of several restaurants and nightlife destinations, Mark provided people a way to enjoy the most memorable moments of your life with luxury and style.

Tuesday, 14 May 2013

The 2nd Annual Olevolos Project Cocktail Brunch Party at The General Huge Success

The Second Annual at cocktail brunch party for The Olevolos Project at The General was a huge success this weekend. Mark Birnbaum, Eugene Remm, and EMM Group couldn't thank everyone enough for coming out and showing their support. Bryan Greenberg played host for the event that played host to a number of great guests.

For those who are not familiar with The Olevolos Project: 
The Olevolos Project is a 501(c)3 not-for-profit organization benefitting orphans and disadvantaged children from the Olevolos Village of Tanzania, Africa. We believe all kids have a right to meet their full potential, regardless of their backgrounds. Our mission is to develop young leaders through excellent educational programs who can become role models for future generations.   
The Olevolos Project partners with Usa River Academy, an elite private boarding school outside of Arusha, to offer students the highest quality educational opportunities. Our scholarships to Usa River Academy cover all educational and living expenses. The school is dedicated to inspiring a passion for learning and developing the attitudes, skills and knowledge that will enable all students to maximize their potential as positive responsible participants in our society and global community.
The event was for a great cause and Mark Birnbaum and EMM Group are looking forward to hosting more events like this. If you're looking to make a donation, don't hesitate visit

Friday, 10 May 2013

Happy Hour's at Mark Birnbaum's Restaurants

With Mother Nature giving us this great what feels like summer weather, we couldn't be more pleased to get our specials underway. Kicking off the season was happy hour at Lexington Brass. For a mere $30, we offered 2 glasses of sparkling wine or Beer and a dozen oysters. How can you beat a deal like that?

For those who don't know, Lexington Brass features top notch service and a simple menu of bistro favorites that will make you feel reminiscent of home. Unlike the blink-and-you-might-miss-it boites of lower Manhattan, Lexington Brass and its gleaming façade of floor-to-ceiling windows ushers in a new business backdrop where this generation of New York City minds and moguls break bread while breaking up the day, enjoying Lobster Mac n Cheese, Deviled Eggs, French Onion Soup, Braised Short Ribs and platters of oysters and littlenecks at any hour, from breakfast to lunch through dinner and late evening reprieves.

There are going to be a lot more specials announced in the near future so don't hesitate to check back here or on Facebook or Twitter

Thursday, 9 May 2013

A Look Back At The EMM Group

It's hard to believe that the first half of 2013 is almost gone already. We've seen some amazing things happen across a number of the EMM Group's venues. From J. Cole declaring that the best meal he's ever eaten was the lobster mac and cheese at Catch to Serious Eats sitting down and chatting about The General Bakery, it's been one crazy and amazing first couple months of the year.

Here are a few great photos for a look back at the first couple months.


Wednesday, 8 May 2013

HQ Beach Club Announces World-Renowned DJ Line-up for Opening Weekend

EMM Group and Mark Birnbaum are proud to announce HQ Beach Club will be officially launching Thursday, May 23. The daylife pool party destination at Revel in Atlantic city will play host to a world class DJ line-up including DJ Magazine's #1 ranked DJ in the world, Armin Van Buuren and also feature the likes of artists R3HAB, Laidback Luke, Wolfgang Gartner, Congorock, Boris and Victor Calderone.

HQ Beach Club at Revel is Atlantic City's newest entertainment offering, introducing a signature day-to-night party experience in tandem with HQ Nightclub. The ultra-luxe, boardwalk-level pool lounge hugs the slick curvature of the resort's exterior, and features a central triangular pool, multiple levels and two juxtaposing bars.

Those looking to make early reservations can do so now! For cabana or bungalow reservations at HQ Beach Club or table reservations at HQ Nightclub, please call 609.345.2211 or visit Guests must be 21 years of age or older. 

The HQ Beach Club will be open Thursday through Monday from 10 a.m. until close. HQ Nightclub opens doors at 10 p.m. To check out the full schedule for the events visit:

Tuesday, 7 May 2013

The Jazz Room at The General Continues to Thrive

The Jazz Room at The General continues to host stand out acts and play host to a number of esteemed guests. The recent weekend, music sensation Sting stopped by to support his daughter Mickey Sumner who was in attendance for the "Missed Connections" screening that was taking place.

In case you're not familiar with The Jazz Room at The General, Mark Birnbaum explains that it's an extension of The General's 300 sear Modern Asian restaurant in downtown Manhattan at 199 Bowery. The Jazz Room does accept reservations as part of early seating that begins at 7pm or late seating starting at 9pm.

Thursday, 2 May 2013

New York's Serious Eats Chats with Thiago Silva

Thiago Silva has been rather busy as of late. Not only does he run a cereal-inspired doughnut section at EMM Group's The General, but he's also busy plating up delicious warm cookies at Mark Birnbaum and EMM Group's restaurant, CATCH. New York's Serious Eats recently sat down to chat with Thiago to catch up. Here's a great excerpt from the interview below:  
Does your heritage play into your menu? I feel like I put a little of me in everything. I don't think it's necessarily noticeable but I always try to put a little Brazil into my desserts.
Like where? Like the sticky coconut cake at The General. Coconut's a big thing in Asia but it's also big in Brazil, and I use the same soak that I use in my Brazilian cakes. Sweetened condensed milk is in Brazilians' cabinets everywhere and I love to use it. You can't go wrong. Even the custards in the doughnut are Brazilian-style custard that I used to do when I was little.
What, to you, is the most important thing about knowing how to cook? It's just so gratifying. Not only when you've had a rough day and you make yourself something but also when you do that for your family or a friend—they come home and are miserable and you see how much better it makes them feel. No matter what happens, or how bad life is, people always want to go out and eat. It's just something that you have to be able to know how to do—to cook for people and see how they feel, how gratifying it is. I think if you're a chef, that's why you do it—it's a lot of hard work, but it all pays off. I just want my son to eat everything.
In case you were wondering what some of the delicious pastry's look like that Thiago puts together, below are a few photos. And yes, they taste just as good as they look.
Sticky Coconut Cake at The General: coconut water sorbet
candy pineapple, mango sauce, candied pistachios

Banana Brûlée Split: Raspberry Bombe, Gianduja Bombe, Cookie Dough Bombe (at Catch)       

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Monday, 29 April 2013

BlackBook recently caught up with esteemed chef, Thiago Silva – the 28-year-old Brazilian executive pastry chef behind all of EMM Group’s restaurants. Check an excerpt from the interview below:

At The General, the doughnut doesn’t stop there; the Bowery spot has become known for Thiago’s most nostalgic, breakfast creation: cereal-topped doughnuts. Yes, doughnuts topped with Fruity Pebbles, Cocoa Puffs, or Cinnamon Toast Crunch, and filled with their respective cereal creams. “A lot of people think I was high when I came up with the idea,” Thiago says. “But I wanted a breakfast item, so I combined my favorite breakfast cereals with my really great doughnut recipe.”
The doughnut recipe is another wildfire idea Thiago’s concocted that’s become EMM Group’s top-ordered dessert across all their restaurants. On the sweets menus of their spots CATCH NY, CATCH Miami, Lexington Brass, and Abe & Arthur’s, you’ll find one signature doughnut. For CATCH Miami, it’s their key lime doughnut. At The General, it’s green tea. For the rest it changes, with flavors like pumpkin and peaches and cream.
While the food isn't the only thing that keeps folks coming back to Mark Birnbaum and EMM Group's establishments, it's one of the big selling points. Just check out the press section of the EMM Group's website and see for yourself.

And if you could put together any combination of doughnuts and cereal, what would it be?

Thursday, 18 April 2013

The General Launching Brunch This Weekend

Mark Birnbaum's The General
Fruity Pebbles inspired doughnuts at The General
Starting this weekend, April 20 The General will be serving a full brunch! Aside from the amazing doughnuts that Mark Birnbaum's The General serves up, folks will now be able to sit down to delicious breakfast dishes such as Peking duck hash and eggs, fried chicken & waffles with truffle honey, and Asian-inspired bloody Marys.

Brunch will be served starting at 11:30 a.m. in the restaurant's front café space, which will be opening up its glass doors for the warm weather as spring approaches.

The General's kitchen has Top Chef Season 3 winner, Executive Chef Hung Huynh, at the helm and is open 7 days a week. Aside from the addition to a delicious brunch, the restaurant offers a wide range of dining experiences for the local clientele.

If you're looking to get in early on the new experience, The General does accept reservations and usually accommodates on a first come, first serve basis. For more information don't hesitate to visit the EMM Group's website.

Monday, 15 April 2013

Mussel Monday at Mark Birnbaum's Lexington Brass

A lot can happen in a New York Minute. Like in case you missed it, today is Mussel Monday's at Mark Birnbaum's Lexington Brass restaurant downtown. On such a beautiful day in New York City how can you go wrong with some of the freshest food in town.

Mark Birnbaum Lexington Brass

Aside from the delicious seafood that Lexington Brass serves up, there's a slew of enjoying Lobster Mac n Cheese, Deviled Eggs, French Onion Soup, Braised Short Ribs and platters of oysters and littlenecks at any hour, from breakfast to lunch through dinner and late evening reprieves.

When Mark Birnbaum and EMM Group opened the restaurant back in 2011 he had a whole new dining experience in mind. The 100-seat American bistro located on the ground level of the luxury Hersha Group features classic American bistro fare conceptualized and executed by Abe & Arthur’s Executive Chef Franklin Becker. had this to say about the fine NYC restaurant:
Patrons will be treated to sophisticated yet familiar favorites from a menu of fresh, locally sourced, sustainable dishes. Highlights from the breakfast menu include jam-filled pancakes with berries & lemon cream and a Spanish scramble with chorizo, rock shrimp and hash. For lunch, midtown moguls can indulge in a sirloin steak sandwich with truffle fries, or opt for lighter fare with grilled shrimp & couscous or yellowfin tuna ciabatta with avocado & tomato jam. For dinner, patrons can enjoy a range of options from buttermilk fried chicken and biscuits to sweet corn ravioli with chanterelles to spicy fluke ceviche with watermelon. Lexington Brass also will offer a thoughtful beverage program, which includes kombucha tea, three local wines and four local beers on tap, including one signature lager which was crafted and brewed in EMM Group’s name.
Lexington Brass is open 7 days a week. Stop in today and enjoy some of New York's finest of food and drinks.  

Wednesday, 10 April 2013

Mark Birnbaum's The Jazz Room at The General

The Jazz Room at The General Hosts Marie Claire Magazine

This past Monday night, The Jazz Room at The General hosted the Marie Claire April Issue party with cover girl Olivia Wilde. Guests were nestled at the Bowery staple and enjoyed dishes prepared by “Top Chef” winner and Catch executive chef Hung Huynh. The kitchen turned out a number of Asian fare dishes that included a number of contemporary twists. Dishes ranged from light and creative sushi rolls to updated versions of Chinese classics like Peking duck and hot and sour soup

Also in attendance were Kristen Wiig, Norah O’Donnell and Ari Graynor.
The General - Mark Birnbaum
The events continued last tonight, as The Jazz Room at The General launched its new Tuesday night party, which featured music by Dalton and performances by La Dolce Vita. 

Jazz Room at The General

The newly inspired Jazz Night was brought to guests by Mark Birnbaum. Those in attendance not only enjoyed the great music but the relaxed ambiance along with great food and drink. The new late night feature will be a continuous running show throughout the summer and into the coming months. Guests can also call 212-271-7101 to make reservations in advance. You can visit EMM's Facebook page to learn more about the Tuesday night gig or check out The General's website here

And in case you have any second guesses, here's what the New York Daily News had to say about The General - "Creative presentations stand out in both savory and sweet dishes, including a dessert of cake and sorbet molded into the shape of a coconut and brushed with chocolate.

Drinks such as the Diana Prince, made with Belvedere vodka, kiwi and lime, are carefully crafted and served from an oversize rectangular bar surrounded by high-top tables and comfortable banquettes, in an effort to make the cocktail experience just as special as the dining."

Monday, 8 April 2013

The General Combines Restaurant, Cocktail Lounge and Bakery

Mark Birnbaum
The 'nightclub alternative' is latest operation from EMM Group, owners of Catch and Abe & Arthur's

Have you ever been to a place where you'd be able to get great pastries, a delicious lunch and also be able to come back for a cocktail a little later on if your heart so desired? Well, if you're in the Bowery area now you can! EMM Group and Mark Birnbaum's most recent opening of The General is a modern mecca in the heart of Bowery.  

With Top Chef Season 3 winner, Executive Chef Hung Huynh, at the helm, EMM Group's The General is quickly living up to the high expectations of neighborhood patrons. Open 7 days a week, The General is a bustling modern Asian mecca offering a wide range of dining experiences for the local clientele. 

Here's an excerpt of what the Daily News had to say:
"A restaurant powerhouse has brought a new type of adult entertaining to the Bowery.
The General, the latest eatery from the dining wizards at EMM Group, is home to a new kind of laid-back nightlife — restaurant, cocktail lounge and bakery all in one.
The General builds on the acclaim and popularity of EMM’s other restaurants, Catch and Abe & Arthur’s, by adding a modern Asian twist to the same highly effective concept: fun, sharable small plates."
Accepting reservations and accommodating the casual passersby in the first come, first serve Cafe, The General boasts a bounty of something-for-everyone spaces. With environments ranging from the seasonal outdoor patio to the Cafe, pastry counter, social hightop tables nestled around the bar and the elegantly energetic dining room, it's always worth seeing who knows your name at The General.  

Read the full Daily News article here:

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Wednesday, 3 April 2013

Mark Birnbaum Takes CATCH to South Beach

The second floor dining room at CATCH Miami
Mark Birnbaum takes CATCH concept to South Beach, Miami at the James Royal Palm

In early 2013, just about one year after opening CATCH Restaurant in Manhattan's Meatpacking District, Mark Birnbaum, partner of EMM Group recently helped open its first outpost of the popular eatery within The James Royal Palm on Collins Avenue in South Beach, Miami.

The globally influenced seafood restaurant, with Top Chef winner, Executive Chef Hung Huynh at the helm, has enjoyed rave reviews and full reservation books since opening its doors in early 2013, proving CATCH’s high energy, city-style of dining has found itself a natural fit among South Beach fans.

The nearly 4,000 square foot restaurant, fashioned between two floors and 190 seats, leaves much of the venue's landmarked, art-deco style interior intact. Upon arrival guests walk thru the 40 seat outdoor patio and into a 1,770 square foot First Floor Dining Room where the Main Bar sits in striking semblance to the hotel's original structure. Across the room a Sushi Lounge, with the capacity to accommodate up to 50 guests for seated dinner, adds an interactive element for a la carte diners or semi-private seatings.

Sprawling, 17 foot, cork-lined ceilings and a bustling South Beach dinner scene greet guests ascending to the Second Floor Dining Room. There, oversized copper drum lamps set an intimate stage, warmly washing patrons in CATCH's trademark honey-colored tones. Hand-painted details on the exposed brick walls create an ambiance like non-other, while Mark Birnbaum assures guests are able to enjoy all the essentials from the CATCH NY menu as well as newer, locally inspired dishes such as Po Little Rich Boys, The Shorecrest Roll, Kampachi Crudo and a conspicuously decadent Key Lime Donut dessert!

1545 Collins Avenue
Miami Beach, FL 33139