Many of the most elite nightclubs in New York City exist, because of Mark Birnbaum

The EMM group, led by Mark Birnbaum and his partners Eugene Remm and Michael Hirtenstein has garnered many accolades for its contribution to New York’s night life.

Apart from the remarkable successful night clubs in New York City, the EMM group has produced quality restaurants, lounges and hotels throughout New York, Miami and many other hot-spots of the Country. The private house in Long Island is particularly noted in the media for its exclusive events and parties.

Mark used to do promotional work for Manhattan Clubs in Long Island during his teen age years, and soon after that he opened a 22,000 square foot night club of his own.

All this success has made Mark a very popular socialite, and his popularity only keeps on increasing by the day.

The General Launching Brunch This Weekend

Fruity Pebbles inspired doughnuts at The General

Starting this weekend, April 20 The General will be serving a full brunch! Aside from the amazing doughnuts that Mark Birnbaum's The General serves up, folks will now be able to sit down to delicious breakfast dishes such as Peking duck hash and eggs, fried chicken & waffles with truffle honey, and Asian-inspired bloody Marys.

Brunch will be served starting at 11:30 a.m. in the restaurant's front café space, which will be opening up its glass doors for the warm weather as spring approaches.

The General's kitchen has Top Chef Season 3 winner, Executive Chef Hung Huynh, at the helm and is open 7 days a week. Aside from the addition to a delicious brunch, the restaurant offers a wide range of dining experiences for the local clientele.

If you're looking to get in early on the new experience, The General does accept reservations and usually accommodates on a first come, first serve basis. For more information don't hesitate to visit the EMM Group's website.