Mark Birnbaum-The Elements of fine dining in the hospitality business

There are many types of restaurants, and one of the most popular types is, Fine Dining Restaurants. As the name suggests, such restaurants have the highest quality in everything, from; ambience and the quality of services they provide, to the kind of food been served, and how it’s served.

Fine dining is a term that brings an image of clean and fancy decorated tables, with waiters wearing tuxedos and a luxurious ambience. If you ever experience this type of dining, you can expect to enjoy some of the most delicious food, an elegant atmosphere and all kinds of fine services.

Fine dining restaurants go beyond simply taking and delivering an order. It is about giving customers, undivided attention and making them feel special.

The key to success in the business of fine dining is; perfection. Patrons spend a lot of money, in order to get top quality food and services.

To get started in the hospitality business, requires a huge investment. Even after the investment is made, it still remains a challenging and risky business.

All the elements of fine dining business, should boast perfection and top quality services at every point.

The hospitality industry is becoming more competitive every single day, with the addition of new restaurants launched by aspiring restaurateurs.

Mark Birnbaum, the founder of the EMM Group made a successful career in the hostility industry, with his dedication, skills and vision. Today, thanks to Mark Birnbaum, there are many restaurants across New York, which specializes in fine dining, each of which enjoys a huge customer following, due to their top quality food and services.  Follow us on Pinterest and Instagram

BlackBook recently caught up with esteemed chef, Thiago Silva – the 28-year-old Brazilian executive pastry chef behind all of EMM Group’s restaurants. Check an excerpt from the interview below:

At The General, the doughnut doesn’t stop there; the Bowery spot has become known for Thiago’s most nostalgic, breakfast creation: cereal-topped doughnuts. Yes, doughnuts topped with Fruity Pebbles, Cocoa Puffs, or Cinnamon Toast Crunch, and filled with their respective cereal creams. “A lot of people think I was high when I came up with the idea,” Thiago says. “But I wanted a breakfast item, so I combined my favorite breakfast cereals with my really great doughnut recipe.”

The doughnut recipe is another wildfire idea Thiago’s concocted that’s become EMM Group’s top-ordered dessert across all their restaurants. On the sweets menus of their spots CATCH NY, CATCH Miami, Lexington Brass, and Abe & Arthur’s, you’ll find one signature doughnut. For CATCH Miami, it’s their key lime doughnut. At The General, it’s green tea. For the rest it changes, with flavors like pumpkin and peaches and cream.

While the food isn't the only thing that keeps folks coming back to Mark Birnbaum and EMM Group's establishments, it's one of the big selling points. Just check out the press section of the EMM Group's website and see for yourself.

And if you could put together any combination of doughnuts and cereal, what would it be?

The General Launching Brunch This Weekend

Fruity Pebbles inspired doughnuts at The General

Starting this weekend, April 20 The General will be serving a full brunch! Aside from the amazing doughnuts that Mark Birnbaum's The General serves up, folks will now be able to sit down to delicious breakfast dishes such as Peking duck hash and eggs, fried chicken & waffles with truffle honey, and Asian-inspired bloody Marys.

Brunch will be served starting at 11:30 a.m. in the restaurant's front café space, which will be opening up its glass doors for the warm weather as spring approaches.

The General's kitchen has Top Chef Season 3 winner, Executive Chef Hung Huynh, at the helm and is open 7 days a week. Aside from the addition to a delicious brunch, the restaurant offers a wide range of dining experiences for the local clientele.

If you're looking to get in early on the new experience, The General does accept reservations and usually accommodates on a first come, first serve basis. For more information don't hesitate to visit the EMM Group's website.