Mark Birnbaum - The creator of “rocking” hospitality venues

As tempting as the idea of starting a career in the nightlife and hospitality industry may seem; it is actually very demanding.

In order to start a successful venture, a lot of hard work and determination is required.

First of all, initially it requires a big financial investment. Then one has to make an intelligent choice in terms of selecting the location, as to where the club will be set up. The next thing is creativity and innovative ideas. All of this is needed, in order to make a particular restaurant or club a big hit.

The ambience and atmosphere of these establishments must be top of the line, because these are the places that people visit to have fun and have a leisurely time. Nightclubs help people forget their worries and stress, and instead have lots of fun with their friends. Therefore, there is no scope of compromising in terms of; quality ambience and environment.

City’s  throughout the world are crowded with nightclubs and entertainment venues, which is why it is crucial to have certain elements that make a club stand out and beat the competition. With that knowledge in mind, Mark Birnbaum came up with the best and most unique hospitality ideas, which have redefined this industry.

Every single club and restaurant, created by this New Yorker boasts of perfection and guarantees an enthralling experience to party lovers. He owns a strong venue portfolio that provides multiple experiences under one roof, with the promise to deliver quality food and excellent entertainment.

It takes a lot of hard work and efforts, dedication, time and vision to excel in an industry like this which is so dynamic. Mark Birnbaum is a personality who started off small, and is now regarded as the ‘king of New York’s nightlife’.

He founded the EMM group in the year 2006, and now he owns some of the most rocking venues like; The General, Catch Roof, La Cenita, Lexington Brass, The Social, Jazz Room, Finale and many others.

 

The strength of the EMM group

What is the best place to hang out at?

We always tend to know the answer to that question, at least as far as our own town is concerned, but do we really know why? Well, it always comes down to good food and great entertainment.

It’s not unusual for people to travel miles, just for that one serving of sushi, which they won’t find anywhere else, except at that particular restaurant or sports bar.

Keeping that in mind, imagine a chain of restaurants, nightclubs, hotels, and lounges all over the country, with hundreds of signature dishes, the best of ambience and to top it all off, first-rate entertainment.

Does such a chain deserve anything less than a golden medallion wrapped in red ribbons with a white fern on each side? Ok, this sounds a bit exaggerated, but really the EMM group, which was founded by Mark Birnbaum is just that good.

There’s always a star struck atmosphere at any of the EMM group venues. Because of the lineup of elite musicians performing and the keen emphasis laid on the entertainment of the in house guests, places like; Finale and Jazz Room are always buzzing.

In addition to great gourmet food and special entertainment, what makes Mark’s brainchild such a valuable entity in the world of hospitality is how it is well facilitated and well-functioning in all aspects of the entertainment industry.

Mark Birnbaum - The man behind the thriving night-life in the Meatpacking District

Mark Birnbaum is an iconic personality in the hospitality industry. He is the driving force behind the flourishing nightlife in the Meatpacking District. After starting his career as an event manager, Mark went on to become one of the co-owners of the leading hospitality Management Company, the EMM group.


The group came into business in 2006. Mark’s endeavors and passion for the hospitality business got the company lots of recognition and fame, for creating a portfolio of successful night venues and high-end restaurants.  Each of his company’s venues offers top-notch ambiance, atmosphere, sophistication and quality services.


Mark’s idea was to setup an establishment that offers multiple services under the same roof. With that concept in mind, Mark along with his partners, established lounges and nightclubs like: Tenjune (2006), the Chandelier Room, W Hoboken, and Catch Roof (2011).

Mark Birnbaum- The most popular name in the hospitality industry.

Mark Birnbaum is a very popular name in the hospitality industry, and has done a lot in changing the Meatpacking district, into a place that people love to visit. Also known as the king of New York’s  night life, Mr. Birnbaum along with his two partners have established numerous restaurants and clubs in different parts of the USA, making them the leading names in the hospitality industry. 

Mark Birnbaum is a partner in the EMM group, which focuses on establishing night clubs and restaurants that offer high quality services. They provide the best possible entertainment and perfect partying environment, to people who love the night life.

In addition to this, he is a very kind man who has donated generously to charities like; the happy hearts funds and the Lustgarten foundation for pancreatic cancer research.

Due to his sincere hard work and efforts, EMM group stands unique in the hospitality market, and have become popular worldwide.

Mark Birnbaum's The Jazz Room at The General

The Jazz Room at The General Hosts Marie Claire Magazine

This past Monday night, The Jazz Room at The General hosted the Marie Claire April Issue party with cover girl Olivia Wilde. Guests were nestled at the Bowery staple and enjoyed dishes prepared by “Top Chef” winner and Catch executive chef Hung Huynh. The kitchen turned out a number of Asian fare dishes that included a number of contemporary twists. Dishes ranged from light and creative sushi rolls to updated versions of Chinese classics like Peking duck and hot and sour soup

Also in attendance were Kristen Wiig, Norah O’Donnell and Ari Graynor.

The events continued last tonight, as The Jazz Room at The General launched its new Tuesday night party, which featured music by Dalton and performances by La Dolce Vita. 

The newly inspired Jazz Night was brought to guests by Mark Birnbaum. Those in attendance not only enjoyed the great music but the relaxed ambiance along with great food and drink. The new late night feature will be a continuous running show throughout the summer and into the coming months. Guests can also call 212-271-7101 to make reservations in advance. You can visit EMM's Facebook page to learn more about the Tuesday night gig or check out The General's website here. 

And in case you have any second guesses, here's what the New York Daily News had to say about The General - "Creative presentations stand out in both savory and sweet dishes, including a dessert of cake and sorbet molded into the shape of a coconut and brushed with chocolate.

Drinks such as the Diana Prince, made with Belvedere vodka, kiwi and lime, are carefully crafted and served from an oversize rectangular bar surrounded by high-top tables and comfortable banquettes, in an effort to make the cocktail experience just as special as the dining."

The General Combines Restaurant, Cocktail Lounge and Bakery

The 'nightclub alternative' is latest operation from EMM Group, owners of Catch and Abe & Arthur's

Have you ever been to a place where you'd be able to get great pastries, a delicious lunch and also be able to come back for a cocktail a little later on if your heart so desired? Well, if you're in the Bowery area now you can! EMM Group and Mark Birnbaum's most recent opening of The General is a modern mecca in the heart of Bowery.  

With Top Chef Season 3 winner, Executive Chef Hung Huynh, at the helm, EMM Group's The General is quickly living up to the high expectations of neighborhood patrons. Open 7 days a week, The General is a bustling modern Asian mecca offering a wide range of dining experiences for the local clientele. 

Here's an excerpt of what the Daily News had to say:

"A restaurant powerhouse has brought a new type of adult entertaining to the Bowery.

The General, the latest eatery from the dining wizards at EMM Group, is home to a new kind of laid-back nightlife — restaurant, cocktail lounge and bakery all in one.

The General builds on the acclaim and popularity of EMM’s other restaurants, Catch and Abe & Arthur’s, by adding a modern Asian twist to the same highly effective concept: fun, sharable small plates."

Accepting reservations and accommodating the casual passersby in the first come, first serve Cafe, The General boasts a bounty of something-for-everyone spaces. With environments ranging from the seasonal outdoor patio to the Cafe, pastry counter, social hightop tables nestled around the bar and the elegantly energetic dining room, it's always worth seeing who knows your name at The General.  

Read the full Daily News article here: http://www.nydailynews.com/life-style/eats/general-nyc-new-nightclub-alternative-article-1.1244300

(Img Src)

Mark Birnbaum Takes CATCH to South Beach

The second floor dining room at CATCH Miami

Mark Birnbaum takes CATCH concept to South Beach, Miami at the James Royal Palm

In early 2013, just about one year after opening CATCH Restaurant in Manhattan's Meatpacking District, Mark Birnbaum, partner of EMM Group recently helped open its first outpost of the popular eatery within The James Royal Palm on Collins Avenue in South Beach, Miami.

The globally influenced seafood restaurant, with Top Chef winner, Executive Chef Hung Huynh at the helm, has enjoyed rave reviews and full reservation books since opening its doors in early 2013, proving CATCH’s high energy, city-style of dining has found itself a natural fit among South Beach fans.

The nearly 4,000 square foot restaurant, fashioned between two floors and 190 seats, leaves much of the venue's landmarked, art-deco style interior intact. Upon arrival guests walk thru the 40 seat outdoor patio and into a 1,770 square foot First Floor Dining Room where the Main Bar sits in striking semblance to the hotel's original structure. Across the room a Sushi Lounge, with the capacity to accommodate up to 50 guests for seated dinner, adds an interactive element for a la carte diners or semi-private seatings.

Sprawling, 17 foot, cork-lined ceilings and a bustling South Beach dinner scene greet guests ascending to the Second Floor Dining Room. There, oversized copper drum lamps set an intimate stage, warmly washing patrons in CATCH's trademark honey-colored tones. Hand-painted details on the exposed brick walls create an ambiance like non-other, while Mark Birnbaum assures guests are able to enjoy all the essentials from the CATCH NY menu as well as newer, locally inspired dishes such as Po Little Rich Boys, The Shorecrest Roll, Kampachi Crudo and a conspicuously decadent Key Lime Donut dessert!

CATCH Miami

1545 Collins Avenue

Miami Beach, FL 33139

786.224.7200

View map

EMM Group’s Abe & Arthur’s: Still a New York Favorite

Mark Birnbaum, with the help of his business partners Eugene Remm and Michael Hirtenstein, has hit home runs with his restaurants Catch, Lexington Brass, and Abe & Arthur’s all located in NYC. Abe & Arthur’s in particular has been getting a lot of attention lately for his powerful presence in the Meatpacking District.

Mark Birnbaum set the stage by creating a menu with high-end versions of classic American cuisine. He also incorporated the perfect ambiance by marrying familiar nightclub decor with a chic atmosphere. At Abe & Arthur’s you can expect impeccable service, delicious food and picture perfect clientele that doesn’t hurt to look at.

Mark Birnbaum also won patrons over by appointing Franklin Becker as lead chef. Becker quickly became New York’s most respected and well-known chef. He has established himself as a front-runner in the industry with his contributions to Abe & Arthur’s with menu favorites like the fish tacos, steak, crab cakes and grilled pork loins.

While Mark Birnbaum and his EMM Group partners may be spending most of their time with expansion plans and other business ventures, their staple venues in the Meatpacking District continue to wow crowds and deliver an unsurpassable New York experience. Abe & Arthur’s, Catch, and Lexington Brass are still holding strong as New York favorites.

Source Mark Birnbaum